Godrej Agrovet gets Jimmy Shergill to endorse cattle feed
The brand has launched a campaign about the importance of cattle health
Godrej Agrovet Limited (GAVL) has launched a campaign with actor Jimmy Shergill. The campaign aims to raise awareness around the importance of quality cattle feed.
Sandeep Singh, CEO, Animal Feed Business, GAVL, said, “Traditionally, Indian farmers have focused on enhancing milk production with less priority to cattle health. Recognizing this oversight, our campaign aims to shift the perspective by highlighting the significance of prioritizing cattle well-being and thinking of the long-term. The same will ensure the well-being and reproductive health of cattle, optimize milk yield, and enable farmers to sustain dairy farming.”
To run across television and social channels, the campaign strives to create a paradigm shift where the health and welfare of cattle become the centre.
