Godrej HIT unveils campaign for latest innovation
The TVC has been conceptualized by Bates CHI & Partners Indonesia
Godrej HIT has unveiled a new TVC, emphasising how the Kala HIT Mini offers instant protection during high-mosquito infestation at an economical price point.
Conceptualised by Bates CHI & Partners Indonesia, the film opens with a mother and child happily engrossed in filling up a piggy bank with money when a mosquito’s silhouette buzzes past the child.
Speaking about the brand’s latest innovation and the campaign, Shekhar Saurabh, Category Head – Household Insecticide, Godrej Consumer Products Ltd (GCPL), said, “As lower-income households have smaller rooms, expensive LPG-based aerosol spray is not the most suitable solution for them. The TVC campaign is conceptualized to spread awareness of this format as well as highlight how this innovation empowers people to be protected from mosquitoes.”
