Haldiram's Holi film is about forgetting differences to celebrate the festival

Haldiram's has unveiled a Holi special range and a dedicated film to the occasion with the message - "Kuch cheezein badal jaati hain... Nahi badalti rishton ki mithaas, tyohaaroon ki mithaas, Haldiram's ki mithaas. Manao Khushiyon ke Rang, Haldiram's ke sang. Kyunki Meetha toh Sirf Meethai hai".

The film captures how bygone rifts with our dear ones are forgotten when it comes to celebrating festivities together. The film propagates the transitioning emotions beautifully as two estranged families come together to celebrate the festival of colours by sharing a flavour-filled Holi Special - a beautiful traditional gujia box by Haldiram's. Featuring succulent Gujias, the teaser showcases how sweet memories are shared by sharing sweets/confectionaries.

Speaking about the Holi special hamper and the teaser, Divya Batra, Head of Marketing, at Haldiram's, said, "We at Haldiram's believe that no festival is completed without authentic taste of Haldiram's Sweets & Savouries. To make the festival more exciting, we have come up with specially curated Holi boxes & hampers for your loved ones. Visit the nearest store today and enjoy the festival of colours. Wishing everyone and their loved ones, Happy Holi!”

Kailash Agarwal, President – Retail, at Haldiram’s, said, “Haldiram’s has been the trusted brand for Indians when it comes to celebrating festivals. As we begin the auspicious times of the year 2023 with Holi, we at Haldiram’s thought of starting it with a brand-new offering in thoughtfully designed packaging. The specially curated Gujia range is a must have during Holi and we have mindfully worked on bringing back the nostalgic days as people immerse in the joyful colours and our flavourful sweets and savouries. Wishing everyone a safe and Happy Holi!”