Hamdard Laboratories appoints mSix&Partners as integrated media agency
The agency will handle multi-channel media duties
mSix&Partners has won integrated media and social duties for Hamdard Laboratories.
The agency won the account following a competitive multi-agency pitch and will be handling all aspects of media, including TV, print, radio, digital, out-of-home and cinema.
The mandate will cover the medicine portfolio which includes brands like Safi, Cinkara, Roghan Badam, Shirin, Joshina, and more.
Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division) said, “We found mSix&Partners’ strategic approach quite wholesome. We believe that together, we can achieve our goals.”
Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India, said, "We're thrilled over our alliance with Hamdard Laboratories (Medicine Division) and our shared goal of boosting business success through our diverse teams at mSix&Partners. This partnership allows us to offer complete brand solutions, enhancing customer experiences. With Hamdard's rich heritage and commitment to innovation, we aim to elevate their reputation and contribute to a healthier, thriving community."
