Havas unveils Havas Play; R Venkatasubramanian to lead Havas Play in India
In India, Havas Sports and Entertainment, Havas Content, and Cake India will be combined and rebranded as Havas Play
Havas Group unveils Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.
As a dedicated network within the Havas ecosystem, Havas Play will unify existing agency brands and expertise within the organization, scaling across all of Havas' major markets and retiring the Havas Sports, and Havas Sports & Entertainment brands in markets where they currently exist.
In India, three entities, Havas Sports and Entertainment and Havas Content, both of which are part of Havas Media Group India, and Cake India, which is part of Havas Creative India, will combine and rebrand as Havas Play.
R Venkatasubramanian, President and National Head of Investments, Havas Media Group India, has been given the additional responsibility to lead Havas Play in India. Havas Play will be part of the Havas Media Group India network, which is led by Mohit Joshi as its Chief Executive Officer. Under the new structure, Arun Kumar Rao, Senior VP, Prachi Narayan, Vice President and Rajika Mittra, Managing Partner, will report to Venkat and will manage Sports, Content and Entertainment mandates, respectively.
