In Nexus Malls’ new campaign, Amitabh Bachchan helps chose the ‘hottestest’ purple top

The ad film has been produced by Corcoise and directed by Prasoon Pandey

by exchange4media Staff
Published: Jan 4, 2023 1:13 PM | 1 min read

Nexus Malls

Nexus Malls, which recently announced Amitabh Bachchan as their Happyness Ambassador, has launched a digital ad film. In the film, the actor is seen helping a shopper choose the “hottestest” purple top at a shop.

The digital ad is a part of the larger campaign roll out which Nexus Malls has planned with Bachchan for this festive season. The film focuses on Nexus Malls ‘Ab Har Din Kuch Naya’ brand promise.

Nishank Joshi, CMO, Nexus Malls said, “As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Mr. Bachchan is our commitment to stay true to our brand promise of bringing a ‘Ab Har Din Kuch Naya’ experience for our customers, every time they visit our malls.

The ad film has been produced by Corcoise and directed by Prasoon Pandey. It has been scripted by Anurag Agnihotri along with Piyush Pandey. The campaign focuses on multi-media and will be focused on print and digital channels. Since the TVC is all about having fun together with your loved ones, have a good time watching it!
Nexus Malls is the Indian Retail Portfolio arm of investment firm The Blackstone Group.