Is your brand taking a butter-knife to a gunfight?
Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Today’s audience skips ads faster than I skip leg day.
But somehow, they’ll spend h-o-u-r-s binging their favorite shows, d-a-y-s gaming.
And even dig into branded content they actually like.
So, what gives?
It’s all about value.
People crave entertainment, inspiration, and [aaila!] even, education.
Anything but being sold to.
“Sell me something, and I’m out.
Make me feel something, and I’m in!”
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Ashiish V Patil
