ITC Classmate brings campaign to launch its hook ball pen

The TVC is titled ‘aapne kahan hook kiya?

by exchange4media Staff
Published: Mar 25, 2023 2:00 PM | 1 min read

classmate

Notebook brand ITC Classmate has launched an innovative ball pen called Classmate Hook. The pen’s clip enables its users to hook it to any lanyard, pouch, zip, or loop. As part of the launch, ITC Classmate has also released a TVC titled ‘Aapne Kahan Hook Kiya?’ (Hook it Anywhere) which stems from the consumer insight of losing/misplacing pens frequently. Featuring school children, the TVC lays emphasis on the unique proposition of the ‘Classmate Hook’ Pen which can be carried with ease & can be found by the user when he needs it the most.

Speaking about the new product, Vikas Gupta, Chief Executive, Education and Stationary Products Business Division, ITC Limited, said, “ITC Classmate has been always committed to ensure consumer delight with its high-quality, innovative, and visually appealing products. Students are always on the lookout for tools which can make learning enjoyable while at the same time enhance their performance. Today’s generation is also in search of product propositions that position themselves as ‘smart and cool individuals’ among peers. ‘Classmate Hook’, a modern and trendy Ball Pen with a unique design functionality caters to this trend by adding to their style quotient and convenience, thereby becoming a smart choice for everyone.”