Johnson & Johnson Vision’s ACUVUE onboards Ranveer Singh
#AcuvueSePoochho has been conceptualized by Ogilvy India
Johnson & Johnson Vision has joined hands with Ranveer Singh to encourage Gen Zers and millennials to try contact lenses.
The campaign is aimed at amplifying ACUVUE®’s mission to build awareness for eye health and welcome new contact lens wearers.
Talking about the launch, Tiny Sengupta, Business Unit Director, Vision Care India, Johnson & Johnson Vision, said, “ACUVUE is leading by example and transforming eye health in India by creating awareness around contact lenses. ACUVUE is the #1 selling brand family of contact lenses worldwide*, but the contact lens usage is still low in India. We are on a mission to make ACUVUE® the No.1 choice of contact lens brand In India.
The campaign intends to build a behavior amongst the youth of going for a regular eye check and asking an expert before trying contact lenses for the 1st time. We aim to make contact lenses accessible for the consumers and ensure that consumers are equipped with the right set of information about contact lenses, amidst all the surrounding myths and misconceptions about the category.
We are excited to welcome Ranveer Singh onboard, India’s youth icon, and harness his power to expand our reach to a wider audience. His influential voice will be instrumental in connecting with more consumers and spread awareness about the benefits of ACUVUE®. His charisma and popularity among the youth will be helpful in building a new generation of well-informed consumers. Through this campaign, we are excited to continue transforming the trajectory of eye health in India.”
Expressing his excitement about the new collaboration, Ranveer added, “It is an absolute pleasure to join ACUVUE® in their journey to lead conversations around eye health in India. This campaign gives me an opportunity to inform the youth on the importance of eye health. I am looking forward to the young consumers joining me in this journey by visiting an optometrist for their first contact lens fitting experience.”
Conceptualized by Ogilvy India, #AcuvueSePoochho pioneers the conversations around a reliable source for information on contact lenses and the importance of meeting with optometrists for their expert guidance.
