Kotak Life launches campaign for Guaranteed Wealth Builder Plans
The digital-first campaign is live across social media and OTT platforms
Kotak Mahindra Life Insurance Company Limited has announced the launch of its digital-first campaign for Kotak Life’s Guaranteed Wealth Builder Plans (GWBPs).
The campaign displays a bouquet of stable investment offerings from Kotak Life. The objective is to address the biggest concerns of consumers regarding their investments. First is the uncertainty around returns, the other is the need to invest in tax-efficient instruments. The company also talks about the tax advantage offered along with these plans.
The campaign goes live across social media and OTT platforms.
Subhasis Ghosh, Joint President, Kotak Mahindra Life Insurance Company said, “Our campaign aims to empower individuals to make informed decisions and secure their financial future through the bouquet of the Guaranteed Wealth Builder Plans (GWBPs). These plans assure investors of fixed returns, thereby providing steady financial growth. Recognising the importance of financial certainty, GWBPs enable investors to strategise and budget their finances confidently, a crucial aspect given that economic uncertainties are common.”
The campaign has been created by Grey Group.
Ankit Mathur, Group Creative Director at Grey Group, said, “With Kotak Guaranteed Wealth Builder Plans, we had the unique opportunity to combat two of the biggest concerns consumers have in regards to their investments– the uncertainty of returns and the need to invest in tax-efficient instruments. We created two films that voice out the internal thoughts of our audience in a light-hearted way.”
