Kotak Mahindra Group seeks new media partner; Rs 100-150 cr account up for grabs

According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital

by Tasmayee Laha Roy
Published: Jul 17, 2024 9:06 AM | 1 min read

Financial services giant Kotak Mahindra Group has called for a media mandate pitch, according to sources with knowledge of the development.

The account size is estimated to be between Rs 100 crore and Rs 150 crore. While the account encompasses the entire media buying and selling mandate, the group is prioritising digital channels.

Wavemaker currently handles the media mandate for Kotak Mahindra Bank.

Previously, Kotak Mahindra Group's media mandate was awarded to Maxus in 2013. Following the 2017 merger that created Wavemaker, the newly formed agency has been servicing the bank.

exchange4media reached out to Kotak Mahindra Group for comment, but did not get a response till the time of publishing.

Kotak Mahindra Group was established in 1985. In 2003, it became the first non-banking finance company in India to convert into a bank – Kotak Mahindra Bank Ltd (KMBL). The Group offers a wide range of financial services beyond banking, including stockbroking, mutual funds, insurance, and investment banking.