Tasmayee Laha Roy
Editor
tasmayee.roy@exchange4media.com
@Tasmayee
Authors
Tasmayee covers media and the Ministry of Information and Broadcasting (MIB) policies. She handles breaking news as well as in-depth features in the information and broadcasting sector.
Red Bull India puts Rs 80–90 crore integrated media mandate up for pitch
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Artificial scarcity debate returns as govt readies DD Free Dish FY26 slot auctions
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Remembering Rituparno Ghosh: The ad genius who connected brands to Bengal’s soul
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
#e4mOpinion - Broadcast bill U-turn: Is the government playing for time?
e4m Editor Tasmayee Laha Roy reflects on the withdrawal of the second draft of the Broadcast Bill and the concerns of the stakeholders
Are soaps facing TV rating challenges?
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
H2 looks promising with signs of a larger-than-usual festive season: Ashwin Padmanabhan
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Kotak Mahindra Group seeks new media partner; Rs 100-150 cr account up for grabs
According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital
SDCs no silver bullet, but an important cog in the wheel: Experts
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Finolex Pipes seeks storyteller partner: Creative account up for grabs
According to sources, the company is looking for a creative partner to complement their existing agency, Schbang
ICC Men's T20 World Cup 2024: Disney Star’s ad revenue may reach Rs 1200-Rs 1500 crore
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Self-declaration cert: Confusion in adland
According to the advertising fraternity, most stakeholders want to comply with the new regulation but are struggling to decode the mandate
Facebook is deeply entrenched in the cultural fabric of India: Avinash Pant
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Tamil Nadu, Andhra Pradesh & Telangana offer immense growth potential: Avinash Pandey
According to Pandey, CEO of ABP Network, with the rise of the local economy, regional news has grown exponentially over the years and it is the best time to venture into the space
Why are advertisers upbeat about Times Now Navbharat?
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
It's an Onam of opportunities for brands
As Kerala sets the festivities in motion, brands go all out to woo consumers
Media houses hopeful of Onam bringing festive cheer to ad sales
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
South market bounces back as positive consumer sentiment boosts ad sales ahead of Onam
According to media planners, the maximum spends will come in the following weeks
Is Neeraj Chopra the new golden boy for brands?
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Q2 brings hope for Print; July sees significant growth in ad space
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
In battleground UP, will news channels be the greatest gainers of 2022 assembly elections?
For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts
For marketers, ‘unlock’ is the ‘new advertising season’
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Year 2020 became a watershed moment for digital acceleration in India: Arun Srinivas
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
No major drop in ad rates: So, how did print tide over Covid’s second wave?
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Is BARC preparing grounds to bring back news ratings?
Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed
Cost cut & ad volume growth to propel print’s recovery post Covid’s second wave
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
A year since TikTok ban: How homegrown apps successfully filled up content & business void
Over the past year, most of these desi apps have made inroads in the regional language speaking markets and recorded quick growth in active user count
M&E stocks begin to look up with the unlock in India Inc
Experts, however, advise investors to err on the side of caution and keep a close watch on the market in the coming months
Ban on Chinese apps created vast opportunities for Indian platforms: Raj Kundra
Kundra, Founder & CEO, JL Stream India Pvt Ltd, shared that the new live-streaming app JL Stream is a user revenue-generated app working on a business model of revenue share
Honda Motor Cycles & Scooters inks deal with Dainik Bhaskar for ad placement for 15 days
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
What Twitter's non-compliance means for brands, users & the platform
Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules
One month of Google News Showcase: Is a new ad ecosystem shaping up?
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
MIB explains why news channels with digital presence can't skirt new IT rules
More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021
No exemption for traditional news with digital media presence in new IT Rules: MIB
MIB addresses digital news publishers, publishers of online curated content and association of digital media publishers in the order
NBF forms subcommittee for broadcasters with digital presence
All NBF members are currently allied with the new digital media subcommittee and the broadcasters’ body is now looking at onboarding more players
Publishers economize as newsprint prices soar
With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic
Print better prepared in lockdown 2.0, clocks better ad volumes
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
A clash of lobbies? What awaits the OTT industry in wake of IBF-IAMAI divide
With two regulatory bodies in place, experts hope for a unified, un-impacted OTT industry despite concerns of friction between lobbies
With no live news, are OTTs on the losing side?
Experts who weighed in on the matter opine that losses won't be only on the OTT side
Why broadcasters are undaunted by prospects of live news' exit from OTT
The primary issue at the moment, however, is the confusion around the new IT Rules and whether news should fall under them at all
How brands jumped on to the 'Friends: The Reunion' bandwagon
Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India
Times Now to launch their Hindi news channel at an à la cart price of Rs 1.50
The new rate card from BCCL confirms the launch of Times Netwrork’s Hindi news channel Times Now Navbharat HD
Google's News Showcase a shot in the arm for the industry, say Indian publishers
As part of Google's licensing agreements with publishers, the tech giant will also be paying participating news organizations to give readers access to a limited amount of paywalled content
Why Print is unfazed by circulation worries this lockdown
Allaying the industry's fears are some encouraging signs like almost-normal circulation numbers and more readers coming back to the fold for credible, detailed news coverage
Are digital numbers the surrogate currency for TV news in the absence of ratings?
Amidst the ratings blackout, measurement parameters such as ‘highest viewership’ have changed to new indices such as ‘most viewed’, ‘most followed’ or ‘most shared’.
While TMC led digital, BJP championed traditional media with max ad inserts: TAM
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
Regional publications close a cheerful Q4, Hindi leads ad volumes
While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%
Tamil Nadu leads on political ad spends on digital media
As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google
How brands bet big on counting day
Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts
After second round of layoffs, BCCL announces second round of pay cuts
A fresh mail was sent to journalists from the chairman’s office with the subject line ‘Password for your salary revision letter’
Will news continue to grow despite a likely TV AdEx dip in second wave?
According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter
Bengal elections: I-PAC’s Facebook ad spend highest this year
As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months
What drove TV ad volume in Jan-March 2021?
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
'Our entry into the South market will ensure sustainable growth for ABP Network'
Avinash Pandey, CEO, ABP Network, discusses plans for the newly-launched digital platform ABP Nadu and what sets it apart from the rest of the offerings in the market
Setting stage for 2022 polls, UP Govt may up ad spends by 50% this year
From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts
Second round of layoffs at BCCL?
As per highly placed sources, almost 100 employees across teams have either been asked to leave or their contracts have not been renewed in the last couple of months
State polls: News channels emerge real winners with 46% growth in political ad volumes
Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021
Lockdown 2.0: Why print media is not worried
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Returns & revival: Media stocks on the rise, indicate recovery for the sector
Going forward, media companies, especially those with digital offerings, will do very well in the market, predict experts
Co-marketing campaigns are future of brand partnerships: Sameer Seth, Dolby Laboratories
Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer
‘By FY 2024, we want a significant part of our business to be digital in terms of revenue'
MK Anand, MD & CEO, Times Network, won the ‘CEO of the Year’ award at enba 2020
India is a key market for Facebook; our largest communities are based here: Avinash Pant
Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021
Not against 5G, but govt should secure our band: Broadcasters
A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts
Prasar Bharati adds 6 new slots in MPEG-2
The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94
We plan to double our 50mn+ active user base by year-end: Harshil Dhingra, Public App
Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment
90% of India's new internet users consume content in their mother tongue: Sapna Chadha
Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition
Delhi HC seeks reply from stakeholders about unencrypted channels on DD Free Dish
Repeated complaints were made to MIB against nine private regional channels in the past that have been bypassing Free Dish regulations, creating discrepancies in the system
Turning a new page: Print ends fiscal year on a high, Q4 takes rev close to pre-Covid days
Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data
How absence of ratings bruised smaller news channels
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
News channels win maximum slots in MPEG-4 auctions
The hiked prices were hardly a deterrent for news channels that wanted to get on to the DD Free Dish platform
NBF asks Competition Commission to probe ‘abuse’ of dominant position by BARC
In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county
Will 5G services in India disrupt satellite TV viewing?
Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies
In Bengal’s digital politics, Mamata’s TMC takes the lead with highest spends on Facebook
In a month’s time, the 'Banglar Gorbo Mamata' page has spent over Rs 80 lakh on 90 Facebook ads, turning out to be the highest spender in the period between February 6 and March 7, 2021
Free ride on Free Dish to end soon: MIB set to amend channel uplinking & downlinking rules
Proposed guidelines aim at bringing ease of doing business in the broadcast sector
Every day we are amazed at the resilience of women-led businesses: Archana Vohra, FB
Archana Vohra, Director – Global Business Group (Scaled) and Small and Medium Businesses, Facebook India talks to e4m on what it takes to be a woman leader with a tech giant
MPEG-4 slot auction: Will high cost and lack of clarity keep broadcasters away?
The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000
DD Free Dish auction: Did absence of ratings push news slot prices to a record high?
While most broadcasters paid a huge premium over what they paid last year for a slot on the platform, the highest bid went up by 80%
52nd DD Free Dish Auction: Why news slots are touching sky-high prices
As per highly placed sources, the news bucket has already pooled in close to Rs 150 crore in the week-long auction
Indian publishers push for Aus-like deal with Google to claim a ‘fair share’ in revenue
Publishers are not only in conversation with the tech giants to negotiate revenue share but are also looking at government support in settling the matter
Do not resume news ratings till we examine committee report: MIB tells BARC
Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data
DD Free Dish auction: Q India, Star Utsav, Rishtey, Azaad, Zee Anmol win slots
The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price
Australia's big tech diktat: Is it a possibility in India?
Experts say a pre-emptive negotiation is the best solution for the Indian digital news ecosystem as most publishers cannot afford the loss of reach and referrals the tech giants offer
Bengal Polls: Prashant Kishor takes hyperlocal way for Mamata Banerjee's digital campaign
The ‘Save yourself from BJP’ campaign has witnessed maximum participation with 14,35,963 people marking themselves 'safe'
No more free rides for channels on DD Free Dish?
The Ministry of Information and Broadcasting (MIB) has finally addressed the issue and assured them that the matter will be taken up immediately
‘Many consumer brands are exploring the platform to connect with language-first audience’
Ajit Varghese, Chief Commercial Officer at ShareChat, shared that the app works with 100+ brands including the likes of Amazon, Flipkart, Myntra, Facebook, Coca-Cola, MTR, Airtel, Pepsi & Vodafone
WB Polls: Digital campaigning budgets shoot up as social media becomes the battleground
Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences
What's keeping the news genre buzzing in the absence of ratings?
Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers
Struggling to recover from pandemic, print industry now hit by rising newsprint costs
Newsprint cost has shot up by 20% in the past three months and is expected to go up further by at least another 10% this month
No Numbers, No Noise: Has BARC data blackout lowered primetime decibel of news channels?
Many editors, off the record, say that the absence of weekly data meant they were not in the battle to be the loudest, and if the data points are done away for good, TV news can become sane again
Print innovates with ad formats; Jacket ads most popular format of 2020
The top five layouts together added more than 70% share of ad volumes during 2020
'Didn't ask for stimulus but hoped for custom duty waiver on newsprint'
However, on an optimistic note, experts say that holistic economic development promised by the Union Budget may boost consumer sentiment and lead to better numbers for print
Lifestyle video app Trell hires close to 50 employees from ByteDance
Hirings have been made for roles across various business verticals including ad sales, business development, content strategy, operations and tech
Ad sales in news take a dip with festive cheer fading
The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period
Has ‘no measurement’ become the new normal for media industry?
While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year
MIB set to amend Cable Television Network (Regulation) Act
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act
Print ends year with marginal dip thanks to H2 ad volume recovery: Tam AdEx
As per data, jacket-full page was the preferred ad position in the print medium during 2020
No major impact on ad volumes in news ratings blackout
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months
How WhatsApp’s privacy policy update will help businesses and marketers
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service
Leaked WhatsApp chats show how breaking every rule was the norm for ex BARC CEO
From persuading Arnab Goswami to release BARC data on Republic's first week to sharing rival channels' data with him, Dasgupta made many exceptions for his former Times Now colleague
Why Indian language papers weathered the Covid storm better than English dailies
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues
Life without BARC data: Direct market feedback becomes the new yardstick for advertisers
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that
Deepika Padukone’s social media wipeout: What happens to past promotions & partnerships?
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said
Anomalies in HT’s radio biz leads to Rs 127 crore reductions in the company’s overall PAT
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters
9% growth in ad volumes: ‘No rating Thursdays’ working fine for news?
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that
Sponsors show trust in news genre despite ratings blackout; here’s why
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
The year that was for Print: More ups or more downs?
Dropping circulation and absence of advertisers brought a long dry spell for the newspaper industry. But print fought back
There’s a clear market shift towards vernacular & digital advertising: Sapna Chadha
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard
Marketers flock to audio OTT as commute resumes post lockdown
The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September
We believe this change can help in bringing more investments: Avinash Pandey
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more
Two months into BARC data blackout: Are news channels happy with no ratings?
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks
NBF urges BARC to name channels under monitoring and investigation for TRP manipulation
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility of news channels
News channels pull off a busy festive season, AdEx sees 28% growth
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales
Instagram is trying to spur interaction between creators and brands: Sandeep Bhushan
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more
A curious case of dubious news portals cropping up in Bengal
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues
Does BTVI have a new owner?
The transaction, however, is still under process say promoters of TNP Group that now holds 100% equity in the channel
Festive season brings hope to Print media
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media
Desi social apps eye ad-based revenue monetization model
The monetization strategies include banner ads, and those based on video and push notifications
Over a month into BARC blackout, news genre sees no impact on ad sales
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year
India is a crucial market for us: Zoom’s Derek Pando
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing
Our ad inventory is running at full capacity even during Blackout: Abhay Ojha, News Nation
In a chat with e4m, Abhay Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms and movies as well
Parties push digital campaign budgets for Bengal polls
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal
News channels see festive cheer in ad bills
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year
We are now offering integrated Print + Digital solutions to advertisers: Rajan Bhalla, HT
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board
Bihar Congress page highest spender on Facebook ads in last one month
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)
News channels feel the pinch as lockdown-hit SMEs freeze ads for months
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months
‘We will counter shrillness with intensity, noise with depth & breadth’
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more
Print media picks up pace in festive season with up to 75% recovery
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year
'MX Player has been growing significantly month-on-month when it comes to ad revenue'
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a great choice for the advertisers
Print is Proof: Newspapers highlight the power of integrity in joint campaign
In the light of the controversies rocking the TV news industry, bigwigs Times of India, Hindustan Times & Dainik Bhaskar launched a campaign highlighting why print is all about unbiased perspectives
Three weeks into IPL, sports competes with news for advertisers' attention
Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13
Zee Digital now operates more like a tech start-up: Rohit Chadda
Video, Vernacular (Languages) & Voice the major focus areas for the group, says Chadda, CEO of Digital Publishing at Zee Group
We’re excited by what the community in India is creating on Reels: Avinash Pant
The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more
TRP probe: Unfair to see all news channels in the same light, say broadcasters
Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur
Why are TRPs so crucial?
Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on
News channels draw advertisers with record viewership & credible content
Industry heads say for long-time deals and relations with advertisers, balanced news is still the way forward for most news channels
TV news channels prep for political ad boost before Bihar elections
Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging
Brands & advertisers have always respected and supported balanced news: Rajat Sharma
According to NBA President Sharma, there should be a premium for fair news to encourage responsible reporting
‘We reach out to customers on channels where they populate’
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media
JD(U) & BJP lead digital ad spends race on Facebook ahead of Bihar polls
More than Rs 39.5 lakh was spent by political parties and their allied pages from Bihar on Facebook ads in the last 30 days
Delhi High Court adjourns ad cap case to November 19
The case has been pending for seven years now and goes back to March 2013
Venture capitalists on a hunt for next unicorn to replace TikTok in India
Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists
Advertisers cheer for IPL as league opens to record viewership of 20 crore
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
Aashram saw 130% growth in watch time in some markets: Gautam Talwar, MX Player
MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers
Why is Housing.com spending 60% of marcom budget in its first-ever IPL spot buys?
With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers' awareness about the brand
Auspicious buying starts tomorrow: Will this rekindle ad sales in Indian media?
Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales
The big race for TikTok in India: What's in it for the buyer?
As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from
From homegrown start-ups to lesser known brands, IPL sponsorship undergoes a shift
Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base
Festive high: TV news genre looks at 30% surge in ad revenues
With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers
We expect audiences in much greater numbers to watch IPL this year: Richa Sharma, PhonePe
Sharma, Director - Brand Marketing, PhonePe, says besides commercials on TV, the brand will definitely be on other media, spanning social and digital
IPL 2020 set to score 25% more viewers on TV than last season
The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say
'I am expecting significant portion of H2 2019's sale to come back in season ahead of us'
Ganesh Kumar, COO – Lifestyle Business, Raymond Limited, talks about the impact of the pandmeic on the textile and apparel industry, the new normal, festival season sales and more