KRAFTON India gets Ranveer Singh as BGMI's brand ambassador

With this collaboration, KRAFTON will launch the Play Pure campaign

by exchange4media Staff
Published: Sep 5, 2023 1:54 PM | 2 min read

KRAFTON India has roped in Ranveer Singh as the official Brand Ambassador for BATTLEGROUNDS MOBILE INDIA (BGMI).

With this collaboration, KRAFTON will launch the Play Pure campaign that celebrates the ‘pure-ness’ in players through the lens of superstar Ranveer Singh. As a part of the campaign, BGMI players will be urged to be bold and celebrate their authenticity in the Battlegrounds.

Sean Hyunil Sohn - CEO, KRAFTON India, expressed his enthusiasm about this landmark partnership, stating, "We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. KRAFTON has always been committed to providing immersive and captivating experiences for our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment."

Ranveer Singh, equally excited about this new venture, shared his thoughts, "As an artist, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie and the team spirit in the gaming world resonate with me deeply. BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community."