Lenskart’s campaign explores the charm of Kashmir with Mrunal Thakur & Ishwak Singh

Lenskart has launched its latest collection campaign Gulmarg featuring Mrunal Thakur and Ishwak Singh.

“Mrunal Thakur and Ishwak Singh take you on this captivating adventure as they unveil the Gulmarg Collection, an embodiment of  the rich artistry of Kashmir. Applying the same principle and craftsmanship to eyewear, Lenskart Studio presents Gulmarg - a campaign that stands as a heartfelt dedication to the land of stunning landscapes, where nature's beauty intertwines with the exquisite craft of Pinjrakari,” read a press release.

Speaking on the occasion Ramneek Khurana, Co-Founder, Lenskart adds “At Lenskart we  have always strived to redefine eyewear, blending art, culture and fashion into every frame  we create. With this collection, we've seamlessly woven the charm of 'pinjras' and the beauty  of Kashmir into every detail. Each frame in this collection is a canvas that carries the story of Kashmir's rich artistic heritage and its timeless charm. From intricately carved temples that pay homage to the 'pinjras' to the fusion of traditional craftsmanship with contemporary design in the hybrid frames, every detail has been carefully curated to reflect the spirit of the region “

Commenting on the same, Mrunal Thakur adds “The Gulmarg collection is a beautiful blend of tradition and modernity, just like the land it draws inspiration from. As we journey through this campaign, I am excited to share the essence of the Gulmarg collection with everyone.”

Commenting on the same, Ishwak Singh adds “Being a part of the Gulmarg Collection campaign with Lenskart has been a delightful experience. This collection beautifully marries  the old-world charm of Kashmiri craftsmanship with a modern twist. It's more than just eyewear; With each frame in this collection, you can see the 'pinjras' come to life, creating a  timeless connection to the artistry of Kashmir.