Liberty Shoes launches ‘Prefect Shoes’ for campaign targeting students
‘Prefect Sitare’ campaign aims at awarding kids for their outstanding performances in various fields
Liberty shoes has launched a new range of shoes ‘Prefect Shoes’ and has come out with a campaign ‘Prefect Sitare’ that aims to award outstanding school students aged between 2 years and 8 years.
The children who have had outstanding performances in any of the following - Quiz, Dance, Academic, Music or Sports will be chosen as the ‘Face of Liberty’.
The campaign is being run at various schools across the country. One can also get the participation forms from any of the nearest Liberty stores or downloaded it online on www.libertyshoes.com.
The forms will be reviewed by the Liberty jury and selected kids would be contacted for further rounds.
Anupam Bansal, MD Retail Liberty Shoes, said, “A stepping stone for the kids next door to showcase their calibre to the world. Liberty Shoes is here to celebrate the spirit of childhood, passion and dedication of the children who have done anything par excellence in the field of academics, dance, sports, music, quiz or any discipline.”
These children will win a chance to let the world know about their talent and acclaim the exposure they deserve. This is one-of-its-kind platform for schoolgoing kids to become the face of Liberty shoes. The winning entries would be further contacted for photo and video shoot, said Barun Prabhakar, marketing head, Liberty Shoes.
