L&K Saatchi & Saatchi bags JioMart’s integrated mandate
The agency will manage brand-building solutions, high-decibel tactical launches and also lead social media and content strategy
JioMart has appointed L&K Saatchi & Saatchi to manage its integrated creative mandate.
L&K Saatchi & Saatchi will not only manage the full range of brand-building solutions and high-decibel tactical launches but will also lead their social media and content strategy through their digital arm Saatchi & Saatchi Propagate.
Paritosh Srivastava, CEO, L&K Saatchi & Saatchi said on the mandate, “Every single win matters but some are extraordinary, solely by virtue of the scale and the challenge involved. Reliance’s JioMart is as big as it gets, taking on a couple of established global giants in the Indian Market to redefine the hyper competitive ecommerce space is massive. We at L&K Saatchi & Saatchi are extremely proud to partner the most valuable Indian company in this journey. We understand the responsibility and the expectation and humbly look forward to living up to the faith and trust bestowed upon us by the amazing team at JioMart.”
