BJP ropes in McCann Worldgroup & Scarecrow for creative duties: Report
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
The Bharatiya Janata Party has roped in agencies McCann Worldgroup and Scarecrow M&C Saatchi to lead its creative advertising account for the upcoming Lok Sabha 2024 elections, according to a news report.
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter.
Other agencies such as Ogilvy and Efficacy were also reportedly in the fray for the mandate. It's unclear whether the BJP will offer them other media duties within the extensive ambit of their communication strategy.
In the 2019 General Elections, BJP hired Dentsu India, Madison World, Ogilvy India, and Soho Square to handle its campaigns.
The BJP has reportedly called for separate pitches for national-level and state-level mandates, which may be more region-specific.
