L’Oréal Paris unveils new campaign with Aishwarya Rai Bachchan
Aishwarya Rai Bachchan is the global ambassador for L'Oréal Paris
L’Oréal Paris has unveiled its latest campaign with Aishwarya Rai Bachchan, the global spokesperson for L'Oréal Paris. The campaign has been translated into 7 local languages - Hindi, English, Bengali, Marathi, Kannada, Punjabi and Telugu.
On the launch of the campaign, Dario Zizzi, General Manager, L'Oréal Paris India expressed his vision stating, “We are delighted to present our latest Campaign for the Total Repair 5 range. This campaign underscores our commitment to providing science-backed products to our consumers and celebrating beauty in all its forms. Total Repair 5 is an iconic franchise and has been loved by consumers for more than a decade for its repairing properties. It continues to live up to its promise of “5 problems, 1 solution” and thus remains a strong pillar in our portfolio. Through this campaign, we aim to inspire women across the country to embrace their hair confidently and trust L’Oréal Paris for expert care for their demanding hair needs. We firmly believe that every woman deserves the utmost care, and she is truly worth it!”
The Total Repair 5 campaign will be launched across various digital platforms, television channels, social media platforms, in-store touchpoints and outdoor offering consumers an immersive and engaging experience.
