Macho Sporto ropes in Sidharth Malhotra as ambassador
Sidharth Malhotra features in a new campaign for the brand
Macho Sporto has roped in Sidharth Malhotra as its new brand ambassador for its campaign 'YEH TOH BADA TOING HAI'.
The ad shows Sidharth Malhotra being impressed by the girl making the first move, as the jingle 'YEH TOH BADA TOING HAI' plays in the background.
Sidharth Malhotra had this to say about being announced as Brand Ambassador for Macho Sporto. “I am excited to partner with Macho Sporto, a brand committed to providing comfort and style to all of their consumers for decades. Their commitment to forward-thinking and innovation along with the quality, style, and freshness they bring to the table is something I resonate with. The brand has established itself as a household name, and I look forward to this collaboration."
Speaking about the announcement of their new Brand Ambassador, Sidharth Malhotra, Navinn Seksaria, managing director of JG Hosiery, the parent company of Macho Sporto, had this to say, “The ‘Yeh Toh Bada Toing Hai’ campaign is at the forefront of a modern and trendy portrayal of our brand, Macho Sporto, and who better than a Bollywood superstar like Sidharth Malhotra, whose charisma ensures that he is the centre of attention wherever he goes, to be its new face. Sidharth’s charm and youth appeal perfectly reflect Macho Sporto’s identity and having him on board will bring a breath of fresh air to our new campaign, taking the brand a ‘Toing’ higher.”
