Manoj Bajpayee talks about value of health in ManipalCigna Health Insurance’s new films
The campaign has three films
ManipalCigna Health Insurance Company Limited, has announced the launch of three new product feature based films starring its brand ambassador and actor Manoj Bajpayee. These three films are built in continuation with the Company’s brand purpose film “Health Ki Keemat – The value of Health” and its brand positioning “Expert Ki Suno Sahi Chuno”
The new films highlight some of the key features which are available with the comprehensive products of ManipalCigna such as Cashless OPD, Global Cover, Non-Medical Expenses and their quick and easy Claim Settlement. It also showcases ManipalCigna’s expertise in the health insurance industry to provide high-quality healthcare experience to its customers.
Speaking on the new brand films, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said, “Our new brand films starring our brand ambassador Manoj Bajpayee showcases his obsession and passion for ManipalCigna’s fully-loaded health insurance products in a light-hearted and humorous way. In the films, we see no matter which product Manoj is trying to make an ad for, he ends up propagating ManipalCigna Health Insurance in it, in his witty and inimitable style. Through these films, we aim to break the monotony of traditional health insurance advertisements and create an insight-led films that are engaging, relatable, and memorable for the viewers. We are confident that Manoj’s charisma and never-seen-before comic timing will strike a chord with the audience and encourage them to take the first steps towards buying the right health insurance plan from an expert.”
