McDonald’s India - North and East celebrates the spirit of motherhood beyond mothers
The campaign recognizes unsung heroes who ensure a comfortable life for their younger ones
On the occasion of Mother’s Day, McDonald’s India – North and East has launched a campaign celebrating the selfless spirit of motherhood. It recognizes the unsung heroes who, despite not being mothers in relation, make countless sacrifices and work tirelessly to ensure a comfortable life for the younger ones in their lives.
The video starts with the message “Maa ke ehsaas ke liye, maa hona zaroori nahi”. It depicts a young man sitting at a McDonald’s outlet, fondly and nostalgically scanning old pictures of him and his elder sister. He is shown waiting for his sister whose unwavering dedication and love helped him get through the ups and downs in life. In one scene, the sister is seen treating his little brother to a Happy Meal, which is a favorite amongst kids and is a happy memory of childhood for many young adults today.
Fast forward to today, tables turn, and the brother is now ready to treat his sister to a Happy Meal, lighting up her face as tears of joy flow from her eyes.
