Mindshare India, Maxus and Madison lead Media ABBYs
The Social Street won 3 Silver metals and also a Gold
Goafest 2017, one of India’s foremost advertising, media and marketing convention, kicked off today with some of the most prominent names of the advertising and media industry marking their presence at the annual event.
At the Media ABBYs announced today, Mindshare won 2 Gold metals, five Silver and three Bronze metals.
Prasanth Kumar CEO of Mindshare South Asia said, "Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous."
Maxus too had a good day with the agency winning a Gold, four Silver metals and two Bronze. Madison Media won 5 Silver metals and three Bronze metals.
The Social Street won 3 Silver metals and also a Gold.
Mindshare Bangladesh won a Silver and 2 Bronze metals.
To see full results, view table below:
| Media ABBY Awards - 2017 | ||||||
| RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY | ||||||
| Category Name | Category | Entry No. | Brand | Title / Caption | Organization | Metal |
| Media Abby | Cat 1 : Best use of TV | 71 | Fair & Lovely Cream | Saanp TVT aur Saazish | Mindshare | Silver |
| Media Abby | Cat 1 : Best use of TV | 55 | Bharat Benz | Bharat Benz Presents IRT | Mindshare | Silver |
| Media Abby | Cat 1 : Best use of TV | 42 | Dettol & Harpic | Mere 10 Guz (My 10 yards) | Initiative Media India Private Limited | Bronze |
| Media Abby | Cat 2 : Best use of Cinema | 12 | SAFFOLA ACTIVE | SAFFOLA ACTIVE WITH KI & KA | Madison Media | Silver |
| Media Abby | Cat 3 : Best use of Newspapers and Magazines | 54 | Tata Tiago | India's 1st Virtual test drive using print! | Lodestar UM | Bronze |
| Media Abby | Cat 3 : Best use of Newspapers and Magazines | 51 | Dove | Dove - Unbeatable damage repair | Mindshare | Bronze |
| Media Abby | Cat 3 : Best use of Newspapers and Magazines | 4 | Ceylon Today | Afterlife | TBWA\Sri Lanka | Bronze |
| Media Abby | Cat 4 : Best use of Outdoor | 64 | Doorstep School | The World's first streets named after street kids | Lodestar UM | Gold |
| Media Abby | Cat 4 : Best use of Outdoor | 36 | Vodafone India Limited | World First Rainwater Harvesting Billboard | Kinetic India | Silver |
| Media Abby | Cat 4 : Best use of Outdoor | 34 | Star Jalsha/ West Bengal Police | Bring Them Back | The Social Street | Silver |
| Media Abby | Cat 5 : Best use of Ambient Media | 16 | Projecthers.com | Projecthers.com | Milestone Brandcom | Silver |
| Media Abby | Cat 5 : Best use of Ambient Media | 39 | Asian Paints Royale Play | The 5th Wall | Madison Media | Bronze |
| Media Abby | Cat 6 : Best use of Experiential including large events | 22 | Dabur | Dabur Lajja Kavach | Milestone Brandcom | Gold |
| Media Abby | Cat 6 : Best use of Experiential including large events | 71 | Kurkure | India's 1st Family Food Train | Mindshare | Silver |
| Media Abby | Cat 7 : Best use of Special Events & Stunts/Live Advertising | 10 | Dabur | Dabur Vatika Lajja Kavach | Milestone Brandcom | Silver |
| Media Abby | Cat 7 : Best use of Special Events & Stunts/Live Advertising | 46 | Nescafe Labs | Nescafe MTV Labs - True Companion of Youth's Struggle Journey | Zenithmedia | Silver |
| Media Abby | Cat 7 : Best use of Special Events & Stunts/Live Advertising | 47 | Kurkure | India's 1st Family Food Train | Mindshare | Silver |
| Media Abby | Cat 8 : Best use of Radio | 25 | Sonata ACT | When courage prevailed from 8PM to 8 AM | Maxus | Gold |
| Media Abby | Cat 8 : Best use of Radio | 95 | Vodafone India | Vodafone gave the ultimate AGNIPARIKSHA | Maxus | Silver |
| Media Abby | Cat 8 : Best use of Radio | 42 | Nescafe Classic | Nescafe Mornings - Best Performing Radio Show @5:30 am | Zenithmedia | Silver |
| Media Abby | Cat 8 : Best use of Radio | 43 | Nestle Maggi Hotheads | #Findingmirchi | Zenithmedia | Bronze |
| Media Abby | Cat 8 : Best use of Radio | 87 | Kotak Mahindra Bank | Kotak dwara Janhit Mein Jaari | Maxus | Bronze |
| Media Abby | Cat 9 : Best use of Sponsorship | 23 | Good Day | Stars in their Eyes | The Social Street | Gold |
| Media Abby | Cat 9 : Best use of Sponsorship | 52 | Tata Salt | Support for #NamakKeWaastey | Madison Media | Silver |
| Media Abby | Cat 10a : Best use of Branded Content (Includes online and offline media) | 115 | Dove | Dove reframes the beauty debate in India | Mindshare | Gold |
| Media Abby | Cat 10a : Best use of Branded Content (Includes online and offline media) | 34 | Ariel | Ariel Dads Share the Load - Men for laundry! | MediaCom Communications Pvt. Ltd. | Gold |
| Media Abby | Cat 10a : Best use of Branded Content (Includes online and offline media) | 53 | Sonata ACT | When courage prevailed from 8PM to 8 AM | Maxus | Bronze |
| Media Abby | Cat 10b : Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) | 34 | Nihar Shanti Amla | Angrezi Mobile Pathshala | Madison Media | Silver |
| Media Abby | Cat 10b : Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) | 9 | Mountain Dew | Mountain dew takes the OTT world by storm by launching India's first branded channel | Mindshare | Bronze |
| Media Abby | Cat 10b : Best use of Branded Content (Includes but not restricted to in-film / in-serial integration, apps, video content, games) | 45 | Bajaj Auto | BajajV- The Invincible Indians | Mindshare | Bronze |
| Media Abby | Cat 11a : Best use of Digital Media - Best use of Digital Search | 47 | Saffola Life | Saffolalife- A healthy heart at the heart of every search | Madison Media | Silver |
| Media Abby | Cat 11a : Best use of Digital Media - Best use of Digital Search | 52 | Vodafone | When google created intent- instead of addressing it | Maxus | Silver |
| Media Abby | Cat 11a : Best use of Digital Media - Best use of Digital Search | 27 | Asian Paints Corporate | Hindi Search Ads for the First Time in India! | Madison Media | Silver |
| Media Abby | Cat 11a : Best use of Digital Media - Best use of Digital Search | 56 | Indiabulls Home Loans | 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man | LIQVD Digital India Private Limited | Bronze |
| Media Abby | Cat 11b : Digital Media - Social Media | 92 | Shemaroo Ent. | FilmiGaane Antakshari | Shemaroo Entertainment | Gold |
| Media Abby | Cat 11b : Digital Media - Social Media | 15 | Bajaj Electricals Limited | Superfans - Using social to drive loyalty | ibs | Gold |
| Media Abby | Cat 11b : Digital Media - Social Media | 169 | Dove | Dove reframes the beauty debate in India | Mindshare | Silver |
| Media Abby | Cat 11b : Digital Media - Social Media | 143 | Eureka Forbes - Dr. Aeroguard | Dynamic Ads That Think! | MEC | Bronze |
| Media Abby | Cat 11c : Best use of Digital Media - Digital Display Advertising | 11 | Jaslok Hospital and Research Centre | The Dyslexic Captcha | Dentsu Webchutney | Gold |
| Media Abby | Cat 11c : Best use of Digital Media - Digital Display Advertising | 99 | Vodafone | Dear Airtel, Thanks a lot, Regards - Vodafone | Maxus | Silver |
| Media Abby | Cat 11c : Best use of Digital Media - Digital Display Advertising | 39 | FeviKwik Gel | Total Control | Madison Media | Bronze |
| Media Abby | Cat 11d : Best use of Digital Media - Best use of Digital as a medium | 22 | STAR PLUS | NAYI SOCH | Star India Pvt. Ltd. | Silver |
| Media Abby | Cat 11d : Best use of Digital Media - Best use of Digital as a medium | 17 | Standard Chartered | One Step Closer - Celebrating those who crossed the starting line. | ibs | Bronze |
| Media Abby | Cat 11e : Best use of Digital Media - Mobile Media | 95 | Vodafone | Dear Airtel, Thanks a lot, Regards - Vodafone | Maxus | Silver |
| Media Abby | Cat 12 : Best use of an Integrated Campaign | 63 | Star Plus | Nayi Soch | Mindshare | Gold |
| Media Abby | Cat 12 : Best use of an Integrated Campaign | 61 | Ariel | Ariel Dads Share the Load - Men for laundry! | MediaCom Communications Pvt. Ltd. | Silver |
| Media Abby | Cat 12 : Best use of an Integrated Campaign | 31 | Axis Mutual Funds | Do Your Homework | The Social Street | Silver |
| Media Abby | Cat 12 : Best use of an Integrated Campaign | 93 | Saffola Life | Saffola Life World Heart Day: Chotte Kadam Dil Ke Bade Kaam Ke | Madison Media | Bronze |
| Media Abby | Cat 14 : Cause Marketing | 14 | Jaslok Hospital and Research Centre | The Dyslexic Captcha | Dentsu Webchutney | Silver |
| Media Abby | Cat 15 : Pro Bono Marketing | 4 | Arvind Lifestyle Brands Limited | The Priceless Shirt | The Social Street | Silver |
| Media Abby | Cat 16 : Best use of an Integrated Campaign (SOUTH ASIAN) | 2 | Grameenphone Ltd | Shopno Jabe Bari | Mindshare - Bangladesh | Silver |
| Media Abby | Cat 16 : Best use of an Integrated Campaign (SOUTH ASIAN) | 15 | Sunsilk | Sunsilk Relaunch - Hair On Your Side | Mindshare - Bangladesh | Bronze |
| Media Abby | Cat 16 : Best use of an Integrated Campaign (SOUTH ASIAN) | 16 | Vaseline | Vaseline Healing Project | Mindshare - Bangladesh | Bronze |
| Media Abby | Cat 13 : Youth Marketing | No Metals | ||||
