MsChief unveils new brand film that empowers women to #ClaimYourPleasure
The film urges women in India to challenge the status quo
MsChief, TTK Healthcare’s sexual pleasure brand for women, has unveiled its all-new brand film, a poignant and unique take on the sexual pleasure landscape in India, specially when it comes to female pleasure.
The new brand film traces the journey of five women from different walks of life who challenge the norm and shatter everyday stereotypes through their choices. At the beginning of the film, we see these empowered women breaking down walls when it comes to pay parity, dressing what is considered appropriate, getting married before the age of 25 and pursuing their careers after marriage. Mirroring society as it stands today, these women go beyond stereotypical gender norms. Claiming their identities and space, the women are finally faced with a wall that is often overlooked- the Pleasure Gap.
On the launch of the brand film, Vishal Vyas, AVP Marketing, TTK Healthcare comments, “MsChief rejects the idea that women should settle for diminished or muted pleasure. Today, women are forging ahead with milestones in all industries and fields, have broken barriers in terms of pay parity and education, but the pleasure gap is something which needs to be addressed equally openly. MsChief empowers women to claim their pleasure with their range of products, and the brand film reflects that.”
