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Janalakshmi Financial Services will soon launch its operations as Jana Small Finance Bank. The organisation has signed actor Nawazuddin Siddiqui as the brand ambassador. Through the short films the organisation showcases Siddiqui’s humble beginning in the industry and by doing so encourages its audience to focus on value of money.
Siddiqui is a star who has grown from the grassroots and understands the value of hard earned money, which is similar to organisation’s belief of valuing your money.
“Nawaz personifies our brand philosophy and has the connect and credibility that we strive to deliver through our product offerings,” says Ajay Kanwal, Chief Executive Officer, Janalakshmi Financial Services.