New York Festival 2008: 34 Indian entries nominated as finalists; Leo Burnett shines with 21 finalists

The finalists at the New York Festival 2008 awards have been announced, and India has secured a total of 34 entries in this list. At 21, Leo Burnett has the highest finalists among Indian agencies. Euro RSCG is a distant second with six. The awards ceremony will take place on June 30.

by Rishi Vora
Published: Jun 2, 2008 8:55 AM | 3 min read

New York Festival 2008: 34 Indian entries nominated as finalists; Leo Burnett shines with 21 finalists

The finalists at the New York Festival 2008 awards have been announced, and India has secured a total of 34 entries in this list. At 21, Leo Burnett has the highest finalists among Indian agencies. Euro RSCG is a distant second with six. JWT and Bates David Enterprise have two entries each in the finalists’ list, while VGC, PerceptH and Sudler & Hennessey have managed to secure single entries each. The awards ceremony will take place on June 30.

In the broad category of Print, India has a total of 13 entries in the finalists’ list, out of which 12 are from Leo Burnett. The print entries from the agency that have made it to the list of finalists include the work for clients such as Getty Images, Luxor Highlighters, Reliance Mobile, Tide, Tiger Balm, Mastermind Tutorials, Gnomon Binoculors and Maneland Jungle Lodge.

Euro RSCG has four entries in the outdoor advertising category, which includes entries such as ‘Hate’ for Disprin, ‘Light’ for Harpic Drain Opener, ‘Che’ for Makemytrip.com, and ‘Almost Painless’ for Autopen.

The International New York Festivals is in its 51st year, and this year, the Awards has added a ‘Student category’. India does not have a single entry as finalist in this category.

The process of judging for the Awards takes place online. This year, there are judges from 40 countries across the world.

The detailed list of the Indian entries that have made it as finalists is given below.

Television advertising finalists:

Client	Entry Title	Category	Agency

1) Nike	Nike Mean Streets	Apparel; Recreational; Best Use of Medium/TV	JWT, Bangalore
2) National Association for the Blind	Mad Man	Civic/Social Education	Leo Burnett, Mumbai

Radio advertising finalists:

Client	Entry Title	Category	Agency

3) Akshara	Mother	Civic/Social Education	Leo Burnett, Mumbai
4) Reliance Mobile	Highway	Telecommunication Services	Leo Burnett, Mumbai

Print advertising finalists:

5) Mastermind Tutorials	Mastermind	Educational Institutions	Leo Burnett, New Delhi
6) Getty Images	Visual Communication	Professional Services	Leo Burnett, Mumbai
7) Getty Images	Getty Suicide	Professional Services	Leo Burnett, Mumbai
8) Gnomon Binoculors	Binoculars	Apparel	Leo Burnett, Mumbai
9) Luxor Highlighters	Chaplin	Business Products/Services	Leo Burnett, Mumbai
10) Luxor Highlighters	Luxor Highlighters	Business Products/Services	Leo Burnett, Mumbai
11)Maneland Jungle Lodge	Maneland Jungle Lodge	Transportation/Travel/Tourism	Leo Burnett, Mumbai
12) Reliance Mobiles	Doctor	Telecommunication Services	Leo Burnett, Mumbai
13) Reliance Mobiles	Reliance Voice Clarity	Telecommunication Services	Leo Burnett Mumbai
14) Tide	Tide Drops	Home Products/Services	Leo Burnett, Mumbai
15) Tide	Tide	Best Use of Medium/Magazine	Leo Burnett, Mumbai
16) Tiger Balm	Tiger Balm	Healthcare Products	Leo Burnett, Mumbai
17) Cannon Printers	Life-like	Business Products/Services	Percept H, Mumbai

Outdoor advertising finalists:

18) Tata AIG Life Insurance	Mirror Image	Financial Services	Bates David Enterprise, Mumbai
19)Disprin	Hate	Healthcare Products	Euro RSCG India, Gurgaon
20)Harpic Drain Opener	Light	Home Products/Services	Euro RSCG India, Gurgaon
21)Makemytrip.com	Che	Transportation/Travel/Tourism	Euro RSCG India, Gurgaon
22) Autopen	Almost Painless	Healthcare Products	Euro RSCG Mumbai, Mumbai
23) Tide	Tide Drops	Home Products/Services	Leo Burnett, Mumbai

Interactive advertising finalists:

24) BBC World	Flies	Media Promotion: Broadcast	VGC, Mumbai

Design Finalist:
25) Braganza Finishing School	Sandpaper”	Company Identity: Stationary	Euro RSCG India; Gurgaon

Collateral Finalists:
26) Tata AIG Life Insurance	Mirror Image”	Promo Marketing: Guerrilla Advertising	Bates David Enterprise, Mumbai
27) Pradeep Venugopal	“Sundial	Direct Mail: Self Promotions/Consumer	Euro RSCG India, Gurgaon
28) Micro Technologies	Memory Notepad”	Direct Mail: Consumer Products	Leo Burnett India, Mumbai,
29)Diet Coke	Diet Coke Belt”	Promo Marketing: Consumer Promotions	Leo Burnett, New Delhi
30)Dr Reddys Laboratories	“Cigarette Calendar”	Promo Marketing: Calendars	Sudler & Hennessey, Mumbai
31) Nike	“Nike Mean Streets”	TV: Original Music	JWT Bangalore
32) Getty Images	Shoot Out”	Design: Typography; Print: Typography	Leo Burnett, Mumbai
33) Getty Images	Wrist Cut”	Design: Typography	Leo Burnett, Mumbai
34) Luxor Highlighters	Che	Print: Copywriting	Leo Burnett, Mumbai