One sector that needs business discipline is media agencies: Uday Shankar

“In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves… Will this not impact industry growth?” asks Uday Shankar, CEO, STAR India and President, IBF.

e4m by exchange4media Staff
Published: Jan 29, 2011 7:12 AM  | 1 min read
One sector that needs business discipline is media agencies: Uday Shankar
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“In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves… Will this not impact industry growth?” asks Uday Shankar, CEO, STAR India and President, IBF. More

Published On: Jan 29, 2011 7:12 AM 
Tags Indian broadcasting foundation Media agencies Uday shankar

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