One Show 2008 finalists announced; 15 Indian entries make it to the list
One Show 2008 finalists have been announced. This year, 15 Indian entries have made it to the finalists’ list of the total 507 entries that India had sent in. O&M leads with five entries, followed by Rediffusion DY&R and Leo Burnett with four entries each. JWT and Meridian Communications have one entry each in the finalists’ list.
One Show 2008 finalists have been announced. This year, 15 Indian entries have made it to the finalists’ list of the total 507 entries that India had sent in. O&M leads with five entries, followed by Rediffusion DY&R and Leo Burnett with four entries each. JWT and Meridian Communications have one entry each in the finalists’ list.
Among the O&M entries that were nominated as semi-finalists, entries such as the Words Campaign for IBM, Stomach for GlaxoSmithKline, Gunshot and Videocon TV for Videocon Industries, and Swimming Pool for HSBC have been nominated as finalists.
Leo Burnett’s print and outdoor work for Luxor Writing Instruments have got the agency four nominations under two categories – Consumer Newspaper: Full Page or Spread – Single’, and ‘Collateral Posters – Single.’ The campaign had recently won the agency two Grand Prix.
Rediffusion’s work titled ‘The Birds’ for Amway India is a finalist under the category of Collateral Posters – Single, while its ‘Sugar Free Ants Muffin’ campaign for Zydus Cadila is a finalist in three different categories – Outdoor-Single, Outdoor-Campaign, and Innovative Use of Advertising.
JWT has a single entry in the list, its print work for GM International’s Twins Campaign under the Small Space Print: B&W or Color: Less than a Page – single’ category.
Meridian Communication, too, has earned itself a place in the finalists’ list at the One Show 2008 with its entry titled ‘Free Brid Song’ for its client Treesforfree.org.
The Indian Finalists are:
| Category: Consumer Newspaper: Full Page or Spread - Single | ||
| Client | Entry Title | Agency |
| 1) Luxor Writing Instruments | Che | Leo Burnett, Mumbai |
| 2) Luxor Writing Instruments | Hitler | Leo Burnett, Mumbai |
| Small Space Print: B&W or color: Less than a Page - Single | ||
| Client | Entry Title | Agency |
| 3) GM Pens International | Twins | JWT, Mumbai |
| Small Space Print: B&W or color: Less than a Page - Campaign | ||
| Client | Entry Title | Agency |
| 4) IBM | Words Campaign | O&M, Bangalore |
| Collateral: Posters - Single | ||
| Client | Entry Title | Agency |
| 5) Luxor Writing Instruments | Charlie | Leo Burnett India, Mumbai |
| 6) Luxor Writing Instruments | Hitler | Leo Burnett India, Mumbai |
| 7) Amway India | The Birds | Rediffusion DYR, Gurgaon |
| Collateral: Posters - Campaign | ||
| Client | Entry Title | Agency |
| 8) GlaxoSmithKline | Stomach | Ogilvy & Mather - New Delhi, Gurgaon |
| Outdoor - Single | ||
| Client | Entry Title | Agency |
| 9) Zydus Cadila | Sugar Free Ants Muffin | Rediffusion DY & R, Bangalore |
| Outdoor - Campaign | ||
| Client | Entry Title | Agency |
| 10) Zydus Cadila | Sugar Free Ants Muffin | Rediffusion DY & R, Bangalore |
| Public Service/Political Radio - single | ||
| Client | Entry Title | Agency |
| 11) treesforfree.org | Free Birdsong | Meridian Communication, Bangalore |
| Consumer Radio - Single | ||
| Client | Entry Title | Agency |
| 12) Videocon Industries | Gunshot | Ogilvy & Mather, Mumbai |
| Consumer Radio - Campaign | ||
| Client | Entry Title | Agency |
| 13) Videocon Industries | Videocon TV | Ogilvy & Mather, Mumbai |
| Innovative use of Advertising - single | ||
| Client | Entry Title | Agency |
| 14) HSBC | Swimming Pool | Agency O&M, Mumbai |
| Innovative use of Advertising - Campaign | ||
| Client | Entry Title | Agency |
| 15) Zydus Cadila | Sugar Free Ants Campaign | Rediffusion DY & R, Bangalore |
| Country-wise list of finalists: | ||
| Country | Total Entries | Number of Finalists (Pencils and Merits) |
| Argentina | 111 | 5 |
| Australia | 329 | 12 |
| Austria | 32 | - |
| Belgium | 27 | - |
| Brazil | 434 | 19 |
| Canada | 772 | 25 |
| Chile | 17 | - |
| China | 329 | 9 |
| Colombia | 57 | 2 |
| Costa Rica | 6 | - |
| Croatia | 1 | - |
| Czech Republic | 16 | - |
| Denmark | 15 | 1 |
| Finland | 18 | - |
| France | 134 | 5 |
| Germany | 787 | 39 |
| Hong Kong | 119 | 4 |
| Hungary | 7 | - |
| India | 507 | 15 |
| Indonesia | 30 | 1 |
| Ireland | 6 | - |
| Israel | 12 | - |
| Italy | 44 | 1 |
| Japan | 316 | 5 |
| Korea, Republic Of | 94 | 1 |
| Lebanon | 1 | - |
| Malaysia | 161 | 12 |
| Malta | 4 | - |
| Mexico | 87 | 5 |
| Netherlands | 47 | 4 |
| New Zealand | 171 | 18 |
| Norway | 21 | 1 |
| Philippines | 74 | - |
| Poland | 6 | 1 |
| Portugal | 32 | 1 |
| Puerto Rico | 34 | 1 |
| Qatar | 50 | 2 |
| Romania | 4 | - |
| Russian Federation | 4 | - |
| Singapore | 440 | 16 |
| Slovenia | 2 | - |
| South Africa | 345 | 17 |
| Spain | 164 | 13 |
| Sri Lanka | 3 | - |
| Sweden | 65 | 3 |
| Switzerland | 180 | 5 |
| Taiwan | 66 | - |
| Thailand | 199 | 12 |
| Tunisia | 1 | - |
| Turkey | 1 | - |
| United Arab Emirates | 88 | 1 |
| United Kingdom | 496 | 41 |
| United States | 4563 | 182 |
| Uruguay | 1 | - |
| Vietnam | 14 | 1 |
Also read:
One Show 2008 shortlist announced; 38 Indian entries make it to semi-finalists’ list
33rd The One Show to be held in New York City from May 5-9, 2008
