“OOH needs to adopt tech innovation as one of the big differentiators”
Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash
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Published: Nov 4, 2013 8:25 AM | 1 min read
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Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash More
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