Simran Sabherwal
simran.sabherwal@exchange4media.com
@Simran Sabherwal
Authors
'Piramal is driving growth through omnichannel scale & digital influence'
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
We are a national local wedding brand: Pelki Tshering, Tanishq
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Walkaroo’s roadmap for 15%-plus growth in the top line
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
WPL: 'When it comes to women cricketers, we look at what they can bring on the table'
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
‘Personalisation means better customer retention; if I retain them, I serve them better’
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
We aim to take the offline experience & replicate it online: Sandra Daniels, Modenik
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
How Matrimony.com captured the awkwardness in marriage conversations
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
‘Our core proposition is flexibility in lending & customer repayment’
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
Shopsy attracts nearly 70% of its customers from Tier II & III regions: Prathyusha Agarwal
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
‘CTV will continue to see growth because consumption from the consumer is exploding’
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, & more
Best part of Cannes? Creativity and conversations: Hephzibah Pathak, Ogilvy
In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes
‘Context will play a huge role in the cookieless space’
Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power of contextual advertising
We are now on the verge of the rebirth of contextual advertising: Luiz Felipe Barros
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
‘By 2029, 94% of advertising will be AI-enabled or touched in some way’
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
‘From pure-play to data-driven storytelling is the shift over the years’
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at the Cannes Lions 2024 International Festival of Creativity
‘We need markets like India and China to grow faster than the matured markets’
Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India & more
Collaboration is going to be the new superpower: Nick Lawson
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems through breakthrough thinking, & more
The team at Wavemaker India is the key differentiator in the market: Sindhuja Rai
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
It's about trying to drive a culture of building consumer centricity: Rohit Bhasin
Rohit Bhasin, President - Retail Liabilities Product and CMO, Kotak Mahindra Bank talks about his switch from FMCG to BFSI, the evolving role of the marketer, digital innovation and more
Would love for India to be powerhouse for IPG globally: Jarrod Martin
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
‘Retail media will exceed TV spending over the next couple of years’
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more
Self-regulation is key for major tech companies: Sir Martin Sorrell
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity
We are growing aggressively in India versus other markets: Adam Gerhart
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more
We’re a global company but understand local aspirations: Arijeet Talapatra, Tecno Mobile
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments
60-70% of our marketing budget goes into digital and social media marketing: Erum Kidwai
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on their latest campaign, the challenges in working with technology, and more
‘We're eyeing growth of at least 30-40% in the next couple of years’
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its focus on simplicity & more
‘We want to be available in every one sq km radius of our consumers’
Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a big surprise for the home furnishing brand
Creating content that resonates with audience is top priority: Nidhi Thakkar, Amazon India
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more
Our strategic intent is to be an omnichannel player: Vishal Suri, SOTC Travel
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Digital marketing at the centre of our entire strategy: Bhavin Devpuria
In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the lingerie brand’s latest campaign, omnichannel strategy and more
'foundIt sets itself apart by harnessing cutting-edge technology and innovation'
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
'With ‘Love Labels’, Max URB_N aims to turn consumer’s self-doubt into self-love'
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
The sportswear market is growing phenomenally in India: Abhishek Ganguly
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
trueBrowns on a journey to be a global, urban ethnic brand from India: Udita Bansal
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
‘As a brand, you have to take a stand and cannot be a fence sitter’
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
2024 is going to be bigger, better, bolder: Bhavana Mandon, The LEGO
In our ongoing series, Pitch BrandTalk, Bhavana Mandon, Country Manager, The LEGO Group, India, shares highlights of the brand’s journey in India, how it taps into each child’s passion points and more
Issue not with Google's billing system, but its implementation: Murugavel Janakiraman
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store for Matrimony.com and more
'KRBL moved from being campaign-led to having continuous media presence'
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Pongal fervour at a high for TN brands despite cyclone dampener
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Want a bigger slice of audience mindshare with new Domino’s campaign: Sandeep Anand
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync with its core TG – the Gen Zs and more
IP monetisation has not been exploited locally: Vikram Sharma, Warner Bros. Discovery
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity & potential for the licensing industry
Myntra wants to double down on the Gen-Z cohort: Sunder Balasubramanian
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Our digital platforms will lead coverage of elections: Avinash Pandey, ABP Network
Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident that with their plans in place, the digital platform will be among the top three
We want to increase ad spend by 50% in the next FY: Anupam Katheriya, Cholayil
Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories
This year, India is our third-most successful market for new biz: Hamish Davies, Wavemaker
In an exclusive interaction with e4m, Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker, shares insights on the changes in the pitch process, client expectations and more
Commerce media gives retailers the ability to become a media company: Brian Gleason
Brian Gleason, Chief Revenue Office, Criteo, tells us how brands can unlock and optimize the value of the commerce media ecosystem, and more
I see generative AI having a big impact on voice search: Josh Gallagher
At Cannes Lions 2023, Gallagher, Chief Operating Officer - APAC, EssenceMediacom, highlights how the agency is looking to provide clients’ solutions, trends to watch out for, & more
EssenceMediacom is positioned as the agency for the future: Rupert McPetrie
McPetrie, CEO - APAC, EssenceMediacom, speaks to e4m on the sidelines of Cannes Lions 2023 about mergers, DEI and more
Our partnership with BCCI has worked like a charm: Raja Rajamannar
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
Not months but years have gone into our winning campaigns: Aalap Desai
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio & Audio Lions
Would love to see more work from India showcasing use of data, analytics: Anupriya Acharya
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions jury and her top picks
India is one of our biggest-growing markets: Ted Prince Jr, Kantar
We caught up with Ted Prince Jr, Chief Product Officer, Kantar, at Cannes Lions 2023. He spoke to us on the transformation of the company and the advent of AI
TV remains far more effective than digital in building brands: Ben Page
The CEO of IPSOS spoke exclusively to e4m at the ongoing Cannes Lions festival. He shared insights on market research, the company’s plans for India and much more
By 2026, nearly 90% of online content will be generated by AI: Aurelia Noel
At the ongoing Cannes Lions, the Global Head of Innovation and Digital Transformation, dentsu X, had a candid chat with e4m about focusing on digital elevation, using technology and much more
Purpose is the critical component of the success we have seen in India: Toby Jenner
At Cannes Lions 2023, the Global CEO of Wavemaker spoke to e4m’s Simran Sabherwal on what it takes to be the ‘most-wanted agency’, the relationship with clients and more
‘We are the only matching tool between talent and customers at the moment’
Charlotte Bouilloux–Lafont, Deputy General Director, My Mother Agency, the global digital talent platform, says she is optimistic about the platform’s journey in India
Understanding OTT dynamics with focus on the South
At the recent CII Dakshin South India Media & Entertainment Summit 2023, industry stakeholders discussed the topic - The Big Opportunity in OTT: For Films & Originals
'TTK Healthcare is well-placed to talk to couples when it comes to pleasure'
On the launch of sexual pleasure brand, MsChief, TTK Healthcare’s Vishal Vyas says that with India at the cusp of a sexual revolution, the brand is in good stead with three brands in their portfolio
Brands go big on digital for festive season in south
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
Tamil New Year & Vishu: ‘A positive start to the new financial year’
Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
K’taka milk war: Both Amul & Nandini can co-exist, say brand experts
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat
How Swiggy’s ‘Wrong Address’ struck the right chords with netizens
The brand team and the creative agency behind Swiggy’s Valentine’s Day campaign walk us through the insights and execution process
We are always looking to find stronger and differentiated segment: Sumit Mathur, Kellogg’s
On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic
Celebrating innovation, that's part of our corporate DNA: VKC Razak
VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more
'Aha is happy being the local language app of the country'
Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead
We want to be among top 3 players in the near future: Avinash Pandey
The Chief Executive Officer of ABP Network spoke to exchange4media on the occasion of its Tamil digital platform - ABP Nadu - completing a year
We want to increase investment in Tamil & Telugu by three times: Manish Kalra, ZEE5
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership
'We are on track to achieving a target of $250 mn revenue by March 2022'
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the road ahead
Focus is on strengthening omnichannel retail strategy: Ahammed MP, Malabar Gold & Diamonds
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Star Pravah has 9 out of top 10 shows in Maharashtra: Kevin Vaz
Kevin Vaz, Head - Network Entertainment Channels, Star & Disney India, tells us how the relatable content strategy of Star Pravah has maintained its leadership for the last 69 weeks
Brands renew strategies to build consumer connect this Pongal
With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix
Industry welcomes positive Pongal business sentiment despite 3rd wave challenges
While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments
'Unique programming & iconic characters have helped Star Vijay outperform in prime time'
Kevin Vaz, President & Head - Network Entertainment Channels, Star and Disney India, tells us Star Vijay has witnessed incredible growth driven by strong consumer insights that led to relatable dramas
On road to recovery post Covid, preference for personal vehicles drives festive sales
With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers
Haier expects to see a significant double digit growth this year: NS Satish
Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly
Diwali preparations give a makeover to Covid-hit home décor & furnishing category
The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season
A happy festive season to Indian e-comm as tier 2, 3 shoppers grow
The industry is using digital media and the power of regional language content to spur the growth further
Lifestyle good brands expect a bright festive season as people look to upgrade WFH devices
The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle
Consumer durable brands amp up marketing as customers switch on festive shopping mode
Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts
Electrical brands supercharge digital marketing this festive season
The category spends anywhere between 25% and 30% on marketing in Q3
‘Star India’s market share in regional GEC & movie segment has grown by 5%’
Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
It's an Onam of opportunities for brands
As Kerala sets the festivities in motion, brands go all out to woo consumers
Media houses hopeful of Onam bringing festive cheer to ad sales
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
South market bounces back as positive consumer sentiment boosts ad sales ahead of Onam
According to media planners, the maximum spends will come in the following weeks
'Urbanization & premiumization will be the big growth drivers for paint industry'
Mahesh S. Anand, President – Nippon Paint (India) Pvt. Ltd. (Decorative Division) tells us about the brand’s latest campaign, their continued focus on Tamil Nadu market & expanding their product range
Ninan Thariyan bids adieu to DT Next
The media veteran retires after 41 years in media
‘We work from an insight led sales perspective’
Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers
‘Attention metrics identify higher-value ad inventory, improve campaign effectiveness'
Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem
'Auto OEMs will have to show responsibility towards cleaner mobility'
Tarun Garg, Director of Sales, Marketing & Service - Hyundai Motor India Limited, shares his insights on key trends in consumer behaviour, transition towards cleaner mobility and future expectations
‘Krunch Khao, Punch Dikhao' campaign is not about violence but self-defence’
Vinay Subramanyam, VP-Marketing, Britannia Industries, talks about their latest campaign that tackles the issue of bullying and tells us why the brand decided to collaborate with Sonu Sood and Udemy
‘Our post IPL research shows that Gamezy ads had more than 70% unaided recall’
Harish Rawat, Senior Vice President, Marketing, Gameskraft, shares insights with e4m about how the fantasy cricket app leveraged IPL in 2020
‘With the IPL ad campaign, Lenskart regained its pre-covid revenue growth’
Hitesh Malhotra, Chief Marketing Officer, Lenskart.com, talks about the brand’s first-ever campaign during IPL 2020
‘Tata Sampann and Tata Starbucks partnership celebrates the joy of food’
Richa Arora, President, Packaged Foods, India, Tata Consumer Products, and Navin Gurnaney, CEO, Tata Starbucks, tell us how the two companies collaborated to create a new glocal menu
‘That online retailers are unbeatable in terms of price is not a fact’
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App
‘Everything we do has to be analyzed & has to have a return on investment’
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce
In these times, brands need to build on the foundation of trust: Hemant Mehta, Kantar
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’
South Premium Publishers: Winning the regional battle with legacy brands
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach advertising platform to connect with consumers
Mobile emerges as primary screen for connected consumers of India
With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends
We believe Sirius will be invaluable to advertisers in enhancing RoI: Nitin Bawankule
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India, will help brands
Print has a very high degree of trust: Yadvinder Singh Guleria, HMSI
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons
Consumer durable players hopeful of a ‘happy Diwali’
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic
Brands upbeat about sales uptick in the festive season
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and customer convenience
Brands up marketing spends as consumers step out for the much-awaited Diwali shopping
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Things look up for real estate biz down south ahead of Diwali
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year
How DT Next's sampling innovation made Levista the newspaper companion
Ninan Thariyan, CEO, DT Next & Shriram Sanjeevi, VP, Levista Coffee on how the brand got coffee drinkers to brew Levista Coffee along with reading their morning newspapers
In the first month of acquisition, WhiteHat Jr's revenue run rate was $220M: Karan Bajaj
Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate doubling month-on-month after acquisition by BYJU'S and teaching math along with coding to students
We aspire to get to 90% level of last year in the next few months: Ajoy Chawla, Titan
On the launch of Zoya’s ‘Rooted’ collection, Ajoy Chawla, CEO - Jewellery Division, Titan Company, discusses strategies used to get customers back and being optimistic about festive & wedding season
Innovation & diversification have been essential: Arjun Ranga
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the company has entered
We need to be a brand that is relevant, relatable & accessible: Adhish Zaveri, Shaadi.com
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online
We want to be lean, yet grow fast: Porush Jain, Sportskeeda
Porush Jain, Founder & CEO, Sportskeeda, on how its strategy to shift focus to esports, videos and IPs at the start of the lockdown helped the sports news website drive traffic & generate revenues
'Our line-up across markets is testimony that we are looking at a strong festive season'
Siju Prabhakaran, EVP & Cluster Head South Business, ZEEL, discusses the South cluster's strong comeback after the lockdown and their strategy ahead
‘Hamdard’s focus is to reignite communication around holistic wellness’
Suman Varma, CMO, Hamdard Laboratories, tells us that with consumer’s priority now being health, the brand is looking at launching new products along with bringing Safi & Joshina back to the forefront
Markets upbeat as Onam festivities lift consumer sentiments
Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back
A cautiously optimistic Onam for brands this year
In the run up to Onam, leading brands see positive signs and are looking to make up for some of the losses accounted in the first quarter of the financial year
Star signs up 10 sponsors for IPL 2020
Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors
Set for Sept 20 launch, News First looks to disrupt Kannada news space
The team behind the new channel tells us why they are confident of disrupting the status quo and taking on the established players in the Kannada news genre
Gemini Sunflower Oil rings in Ganeshotsav with Har Ghar Pandal campaign
Subin Sivan, Marketing Head, Cargill’s oils business in India, tells us how the Gemini Sunflower Oil brand is engaging with consumers to spread the festive cheer
'We have seen digital growth more in the past few months than in a decade'
In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic
Suspension of sporting activities opened newer avenues for us: Subhasis Beura, BharatPe
COVID-19 suspended BharatPe’s plans of utilising the 11 cricketers they signed as brand ambassadors. Subhasis Beura, CBO- Brand and Commerce, says they have their plans ready once sports resume
We are quite optimistic about the market’s revival during Onam: MV Shreyams Kumar
MV Shreyams Kumar, Managing Director, Mathrubhumi, speaks to exchange4media about the learnings from the pandemic, situation in Kerala and much more
Mathrubhumi Group launches new Onam campaign ‘Kerala’s Festival, India’s Opportunity’
The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase
Mathrubhumi - the best bet for advertisers this Onam
With presence across Print, Television, Digital & Radio, Mathrubhumi’s integrated platform is the best route to reach the Malayalee household in this festive season of Onam
We are targeting to double our reach by next quarter: Sanjay Sindhe, AllTime
Kannada channel AllTime turned into a GEC last month. Sanjay Sindhe, Channel Head, AllTime & Executive Director, Goldenmen Studios, tells us why the channel took the decision during the pandemic
Star Jalsha’s leadership gap with its nearest rival is now 149 GRPs: Kevin Vaz
Vaz, CEO, Regional Entertainment Channels, Star India, says Star Jalsha has witnessed a 93% recovery compared to pre-lockdown levels
My Marie My Startup: 'Women entrepreneurs can be the change-makers in job creation'
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs
‘JK Cement’s marketing strategies aligned with increased digital reach in rural areas’
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more
Agility, adaptability & technology important in crisis time: Oliver Mirza, Dr. Oetker
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown
Sanjeev Kumar Shukla quits Muthoot Pappachan Group
He led marketing for close to three years at the conglomerate
How we optimised mediums makes End of Reason Sale unique: Harish Narayanan, Myntra
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale
eBay may look at outdoor campaigns towards the end of the year: Pavan Ponnappa
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more
We will continue to invest in original programming to be a leader: Deep Drona, Dangal TV
Deep Drona, Chief Operating Officer, Enterr10 Television, shares how Dangal TV has adapted to the current business environment and retained viewership
'Our Supermask campaign connects Wildcraft with consumers & will drive traffic to stores'
Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us why the latest product respirators is right for the company’s first full-fledged integrated marketing campaign
'With storytelling ingrained in our DNA, our job is to help brands tell their story'
Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with its advertiser partners and helping them engage with consumers
Return of big four to Free Dish: Will viewers, advertisers and revenues return?
We decode why the four big networks are back to FTA space and what it means
Focus is on retaining public confidence & respect for brand: HR Ranganath, Public TV
HR Ranganath, Chairman and Managing Director, Writemen Media Private Ltd, talks about how Public TV is looking to sustain viewership garnered by the news channel during the lockdown and more
'Sakshi is now within striking distance of Eenadu with leadership in many segments in AP'
KRP Reddy, Director – Advertising and Marketing, Sakshi Group says that the focus on the product and content has helped paid off for Sakshi, with the newspaper narrowing its gap with Eenadu
Manorama Max has grown independently from television: PR Satheesh, MMTV
Satheesh, COO of MMTV speaks to e4m about the growth of group’s OTT platform Manorama Max, challenges that lay ahead for the network and plans for the industry post COVID-19
TV9 News Network is No. 1 in terms of viewership in India: Barun Das
In a conversation with exchange4media, Barun Das, CEO, TV9 News Network, talks about the new avatar of News9 as a digital national English news platform and more
Print keeps the show going in Kerala despite lockdown & COVID-19 misinformation
Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country
Right now digital is the go-to medium for audiences: Srinivasu Allaphan, JK Tyre
Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant
Dinamalar supports advertisers with free ad offer till April 25
L Adimoolam, Business & Technical Director, Dinamalar speaks about why the clients, agencies and publications need to pull together during these testing times
‘Mainstream TV offers better monetisation opportunities & greater content visibility’
The founders of the company S Siva and Jayakrishnan tell us about Mainstream TV's vision to be the go-to app in South India for both content creators and viewers
COVID-19 lockdown: Advertisers strategise for ‘unprecedented times’
With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?
What’s the country watching in COVID-19 isolation mode?
Industry experts say there will be a rise in viewership for News, Entertainment, Movies and Kids content due to the Stay-At-Home advisory in place
The Hindu Group's Sportstar suspends print edition until April 15
The fortnightly sports magazine also said that a free downloadable version of their current and upcoming issue will be available on their website
Casagrand aims for Rs 2,300 crore sales in FY20: Eshwar N, Executive VP, Marketing
In a chat with e4m, Eshwar N talks about building a connection with the consumers, Casagrand's marketing strategies and the brand's commitment towards delivering projects on time
Pitch CMO - Mumbai 2020: Discover new-age brands that have built deep consumer connect
Pitch CMO Summit - Mumbai 2020 will be held on Friday, February 28, 2020, at Taj Santacruz under the theme ‘The Big Brand Story’
CavinKare wants to replicate its success beyond the Vindhyas: Venkatesh Vijayaraghavan
The Director & CEO of Personal Care- CavinKare, speaks about brand Indica adopting an aggressive stance in the Northern markets and why he believes innovation will drive growth for the company
Zee Thirai believes movies are more than just entertainment: Siju Prabhakaran
With the recently launched Tamil movie channel - Zee Thirai, Siju Prabhakaran, South Cluster Head, ZEEL, tells us why it is a good time to enter the Tamil movie space