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Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Simran Sabherwal Sep 4, 2024 8:35 AM
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Simran Sabherwal Aug 30, 2024 2:09 PM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
Simran Sabherwal Aug 20, 2024 1:55 PM
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
Simran Sabherwal Aug 20, 2024 9:28 AM
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
Simran Sabherwal Aug 16, 2024 9:02 AM
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Simran Sabherwal Aug 5, 2024 9:24 AM
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, & more
Simran Sabherwal Jul 16, 2024 9:08 AM
In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes
Simran Sabherwal Jun 25, 2024 9:19 AM
Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power of contextual advertising
Simran Sabherwal Jun 24, 2024 8:14 AM
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Simran Sabherwal Jun 21, 2024 2:29 PM
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Simran Sabherwal Jun 21, 2024 12:26 PM
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at the Cannes Lions 2024 International Festival of Creativity
Simran Sabherwal Jun 21, 2024 9:05 AM
Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India & more
Simran Sabherwal Jun 20, 2024 9:10 AM
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems through breakthrough thinking, & more
Simran Sabherwal Jun 20, 2024 8:58 AM
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
Simran Sabherwal Jun 19, 2024 3:10 PM
Rohit Bhasin, President - Retail Liabilities Product and CMO, Kotak Mahindra Bank talks about his switch from FMCG to BFSI, the evolving role of the marketer, digital innovation and more
Simran Sabherwal Jun 19, 2024 2:23 PM
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
Simran Sabherwal Jun 19, 2024 9:06 AM
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more
Simran Sabherwal Jun 18, 2024 12:56 PM
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity
Simran Sabherwal Jun 18, 2024 8:45 AM
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more
Simran Sabherwal Jun 18, 2024 8:01 AM
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments
Simran Sabherwal Jun 5, 2024 8:45 AM
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on their latest campaign, the challenges in working with technology, and more
Simran Sabherwal Jun 3, 2024 11:59 AM
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its focus on simplicity & more
Simran Sabherwal May 30, 2024 10:29 AM
Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a big surprise for the home furnishing brand
Simran Sabherwal May 24, 2024 11:22 AM
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more
Simran Sabherwal May 23, 2024 12:46 PM
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Simran Sabherwal May 22, 2024 8:37 AM
In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the lingerie brand’s latest campaign, omnichannel strategy and more
Simran Sabherwal May 10, 2024 12:44 PM
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
Simran Sabherwal May 10, 2024 12:37 PM
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
Simran Sabherwal May 3, 2024 8:35 AM
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
Simran Sabherwal Apr 24, 2024 8:43 AM
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
Simran Sabherwal Apr 16, 2024 8:31 AM
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
Simran Sabherwal Mar 20, 2024 1:08 PM
In our ongoing series, Pitch BrandTalk, Bhavana Mandon, Country Manager, The LEGO Group, India, shares highlights of the brand’s journey in India, how it taps into each child’s passion points and more
Simran Sabherwal Mar 18, 2024 2:20 PM
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store for Matrimony.com and more
Simran Sabherwal Mar 13, 2024 9:02 AM
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Simran Sabherwal Feb 19, 2024 8:36 AM
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Simran Sabherwal Jan 15, 2024 8:34 AM
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync with its core TG – the Gen Zs and more
Simran Sabherwal Dec 26, 2023 8:48 AM
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity & potential for the licensing industry
Simran Sabherwal Dec 13, 2023 8:24 AM
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Simran Sabherwal Dec 11, 2023 2:25 PM
Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident that with their plans in place, the digital platform will be among the top three
Simran Sabherwal Oct 19, 2023 8:22 AM
Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories
Simran Sabherwal Oct 11, 2023 2:31 PM
In an exclusive interaction with e4m, Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker, shares insights on the changes in the pitch process, client expectations and more
Simran Sabherwal Aug 14, 2023 8:19 AM
Brian Gleason, Chief Revenue Office, Criteo, tells us how brands can unlock and optimize the value of the commerce media ecosystem, and more
Simran Sabherwal Jun 24, 2023 7:41 AM
At Cannes Lions 2023, Gallagher, Chief Operating Officer - APAC, EssenceMediacom, highlights how the agency is looking to provide clients’ solutions, trends to watch out for, & more
Simran Sabherwal Jun 24, 2023 7:18 AM
McPetrie, CEO - APAC, EssenceMediacom, speaks to e4m on the sidelines of Cannes Lions 2023 about mergers, DEI and more
Simran Sabherwal Jun 24, 2023 6:59 AM
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
Simran Sabherwal Jun 22, 2023 1:55 PM
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio & Audio Lions
Simran Sabherwal Jun 22, 2023 12:28 PM
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions jury and her top picks
Simran Sabherwal Jun 22, 2023 8:42 AM
We caught up with Ted Prince Jr, Chief Product Officer, Kantar, at Cannes Lions 2023. He spoke to us on the transformation of the company and the advent of AI
Simran Sabherwal Jun 21, 2023 12:59 PM
The CEO of IPSOS spoke exclusively to e4m at the ongoing Cannes Lions festival. He shared insights on market research, the company’s plans for India and much more
Simran Sabherwal Jun 21, 2023 8:38 AM
At the ongoing Cannes Lions, the Global Head of Innovation and Digital Transformation, dentsu X, had a candid chat with e4m about focusing on digital elevation, using technology and much more
Simran Sabherwal Jun 20, 2023 1:44 PM
At Cannes Lions 2023, the Global CEO of Wavemaker spoke to e4m’s Simran Sabherwal on what it takes to be the ‘most-wanted agency’, the relationship with clients and more
Simran Sabherwal Jun 20, 2023 11:57 AM
Charlotte Bouilloux–Lafont, Deputy General Director, My Mother Agency, the global digital talent platform, says she is optimistic about the platform’s journey in India
Simran Sabherwal May 12, 2023 2:40 PM
At the recent CII Dakshin South India Media & Entertainment Summit 2023, industry stakeholders discussed the topic - The Big Opportunity in OTT: For Films & Originals
Simran Sabherwal Apr 24, 2023 10:45 AM
On the launch of sexual pleasure brand, MsChief, TTK Healthcare’s Vishal Vyas says that with India at the cusp of a sexual revolution, the brand is in good stead with three brands in their portfolio
Simran Sabherwal Apr 21, 2023 1:05 PM
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
Simran Sabherwal Apr 14, 2023 2:27 PM
Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
Simran Sabherwal Apr 14, 2023 8:42 AM
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat
Simran Sabherwal Apr 13, 2023 12:46 PM
The brand team and the creative agency behind Swiggy’s Valentine’s Day campaign walk us through the insights and execution process
Simran Sabherwal Feb 23, 2023 12:56 PM
On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic
Simran Sabherwal Oct 13, 2022 8:59 AM
VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more
Simran Sabherwal May 23, 2022 9:10 AM
Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead
Simran Sabherwal May 4, 2022 8:34 AM
The Chief Executive Officer of ABP Network spoke to exchange4media on the occasion of its Tamil digital platform - ABP Nadu - completing a year
Simran Sabherwal Apr 20, 2022 8:43 AM
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership
Simran Sabherwal Apr 11, 2022 8:46 AM
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the road ahead
Simran Sabherwal Feb 18, 2022 8:37 AM
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Simran Sabherwal Jan 27, 2022 8:55 AM
Kevin Vaz, Head - Network Entertainment Channels, Star & Disney India, tells us how the relatable content strategy of Star Pravah has maintained its leadership for the last 69 weeks
Simran Sabherwal Jan 25, 2022 9:39 AM
With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix
Simran Sabherwal Jan 14, 2022 11:06 AM
While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments
Simran Sabherwal Jan 14, 2022 8:44 AM
Kevin Vaz, President & Head - Network Entertainment Channels, Star and Disney India, tells us Star Vijay has witnessed incredible growth driven by strong consumer insights that led to relatable dramas
Simran Sabherwal Nov 23, 2021 8:37 AM
With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers
Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM
Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly
Simran Sabherwal Nov 1, 2021 8:30 AM
The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season
Mansi Sharma & Simran Sabherwal Nov 1, 2021 8:14 AM
The industry is using digital media and the power of regional language content to spur the growth further
Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM
The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle
Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM
Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts
Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM
The category spends anywhere between 25% and 30% on marketing in Q3
Simran Sabherwal & Mansi Sharma Sep 22, 2021 8:52 AM
Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
Simran Sabherwal Sep 15, 2021 8:42 AM
As Kerala sets the festivities in motion, brands go all out to woo consumers
Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
Simran Sabherwal & Tasmayee Laha Roy Aug 13, 2021 8:17 AM
According to media planners, the maximum spends will come in the following weeks
Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM
Mahesh S. Anand, President – Nippon Paint (India) Pvt. Ltd. (Decorative Division) tells us about the brand’s latest campaign, their continued focus on Tamil Nadu market & expanding their product range
Simran Sabherwal Aug 10, 2021 8:10 AM
Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers
Simran Sabherwal Apr 26, 2021 9:01 AM
Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem
Simran Sabherwal Mar 18, 2021 8:40 AM
Tarun Garg, Director of Sales, Marketing & Service - Hyundai Motor India Limited, shares his insights on key trends in consumer behaviour, transition towards cleaner mobility and future expectations
Simran Sabherwal Mar 15, 2021 1:59 PM
Vinay Subramanyam, VP-Marketing, Britannia Industries, talks about their latest campaign that tackles the issue of bullying and tells us why the brand decided to collaborate with Sonu Sood and Udemy
Simran Sabherwal Mar 3, 2021 8:38 AM
Harish Rawat, Senior Vice President, Marketing, Gameskraft, shares insights with e4m about how the fantasy cricket app leveraged IPL in 2020
Simran Sabherwal Mar 1, 2021 11:29 AM
Hitesh Malhotra, Chief Marketing Officer, Lenskart.com, talks about the brand’s first-ever campaign during IPL 2020
Simran Sabherwal Feb 15, 2021 12:27 PM
Richa Arora, President, Packaged Foods, India, Tata Consumer Products, and Navin Gurnaney, CEO, Tata Starbucks, tell us how the two companies collaborated to create a new glocal menu
Simran Sabherwal Feb 8, 2021 8:46 AM
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App
Simran Sabherwal Dec 23, 2020 9:09 AM
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce
Simran Sabherwal Dec 22, 2020 9:00 AM
On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’
Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach advertising platform to connect with consumers
Simran Sabherwal Dec 9, 2020 9:09 AM
With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends
Simran Sabherwal Dec 3, 2020 9:21 AM
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India, will help brands
Simran Sabherwal Dec 1, 2020 9:04 AM
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons
Simran Sabherwal Nov 18, 2020 10:46 AM
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic
Simran Sabherwal Nov 11, 2020 8:27 AM
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and customer convenience
Simran Sabherwal Nov 9, 2020 8:12 AM
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Simran Sabherwal Nov 4, 2020 8:33 AM
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year
Simran Sabherwal Nov 3, 2020 9:09 AM
Ninan Thariyan, CEO, DT Next & Shriram Sanjeevi, VP, Levista Coffee on how the brand got coffee drinkers to brew Levista Coffee along with reading their morning newspapers
Simran Sabherwal Oct 6, 2020 2:56 PM
Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate doubling month-on-month after acquisition by BYJU'S and teaching math along with coding to students
Simran Sabherwal Oct 6, 2020 8:47 AM
On the launch of Zoya’s ‘Rooted’ collection, Ajoy Chawla, CEO - Jewellery Division, Titan Company, discusses strategies used to get customers back and being optimistic about festive & wedding season
Simran Sabherwal Oct 1, 2020 9:29 AM
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the company has entered
Simran Sabherwal Sep 18, 2020 8:36 AM
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online
Simran Sabherwal Sep 15, 2020 9:12 AM
Porush Jain, Founder & CEO, Sportskeeda, on how its strategy to shift focus to esports, videos and IPs at the start of the lockdown helped the sports news website drive traffic & generate revenues
Simran Sabherwal Sep 11, 2020 9:28 AM
Siju Prabhakaran, EVP & Cluster Head South Business, ZEEL, discusses the South cluster's strong comeback after the lockdown and their strategy ahead
Simran Sabherwal Sep 10, 2020 9:24 AM
Suman Varma, CMO, Hamdard Laboratories, tells us that with consumer’s priority now being health, the brand is looking at launching new products along with bringing Safi & Joshina back to the forefront
Simran Sabherwal Sep 4, 2020 9:24 AM
Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back
Simran Sabherwal Aug 28, 2020 9:26 AM
In the run up to Onam, leading brands see positive signs and are looking to make up for some of the losses accounted in the first quarter of the financial year
Simran Sabherwal Aug 27, 2020 9:23 AM
Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors
Simran Sabherwal & Tasmayee Laha Roy Aug 25, 2020 12:38 PM
The team behind the new channel tells us why they are confident of disrupting the status quo and taking on the established players in the Kannada news genre
Simran Sabherwal Aug 24, 2020 9:02 AM
Subin Sivan, Marketing Head, Cargill’s oils business in India, tells us how the Gemini Sunflower Oil brand is engaging with consumers to spread the festive cheer
Simran Sabherwal Aug 22, 2020 7:59 AM
In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic
Simran Sabherwal Aug 13, 2020 3:29 PM
COVID-19 suspended BharatPe’s plans of utilising the 11 cricketers they signed as brand ambassadors. Subhasis Beura, CBO- Brand and Commerce, says they have their plans ready once sports resume
Simran Sabherwal Aug 3, 2020 8:27 AM
MV Shreyams Kumar, Managing Director, Mathrubhumi, speaks to exchange4media about the learnings from the pandemic, situation in Kerala and much more
Simran Sabherwal Jul 22, 2020 6:39 PM
The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase
Simran Sabherwal Jul 22, 2020 6:35 PM
With presence across Print, Television, Digital & Radio, Mathrubhumi’s integrated platform is the best route to reach the Malayalee household in this festive season of Onam
Simran Sabherwal Jul 22, 2020 5:12 PM
Kannada channel AllTime turned into a GEC last month. Sanjay Sindhe, Channel Head, AllTime & Executive Director, Goldenmen Studios, tells us why the channel took the decision during the pandemic
Simran Sabherwal Jul 20, 2020 9:25 AM
Vaz, CEO, Regional Entertainment Channels, Star India, says Star Jalsha has witnessed a 93% recovery compared to pre-lockdown levels
Simran Sabherwal Jul 20, 2020 8:19 AM
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs
Simran Sabherwal Jul 17, 2020 8:49 AM
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more
Simran Sabherwal Jul 15, 2020 8:19 AM
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown
Simran Sabherwal & Sanstuti Nath Jul 7, 2020 8:42 AM
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale
Simran Sabherwal Jun 30, 2020 8:46 AM
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more
Simran Sabherwal Jun 23, 2020 8:53 AM
Deep Drona, Chief Operating Officer, Enterr10 Television, shares how Dangal TV has adapted to the current business environment and retained viewership
Simran Sabherwal Jun 17, 2020 8:31 AM
Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us why the latest product respirators is right for the company’s first full-fledged integrated marketing campaign
Simran Sabherwal Jun 11, 2020 8:20 AM
Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with its advertiser partners and helping them engage with consumers
Simran Sabherwal Jun 8, 2020 6:49 PM
We decode why the four big networks are back to FTA space and what it means
Simran Sabherwal & Tasmayee Laha Roy Jun 8, 2020 8:48 AM
HR Ranganath, Chairman and Managing Director, Writemen Media Private Ltd, talks about how Public TV is looking to sustain viewership garnered by the news channel during the lockdown and more
Simran Sabherwal May 29, 2020 1:31 PM
KRP Reddy, Director – Advertising and Marketing, Sakshi Group says that the focus on the product and content has helped paid off for Sakshi, with the newspaper narrowing its gap with Eenadu
Simran Sabherwal May 15, 2020 9:27 AM
Satheesh, COO of MMTV speaks to e4m about the growth of group’s OTT platform Manorama Max, challenges that lay ahead for the network and plans for the industry post COVID-19
Simran Sabherwal May 5, 2020 8:16 AM
In a conversation with exchange4media, Barun Das, CEO, TV9 News Network, talks about the new avatar of News9 as a digital national English news platform and more
Simran Sabherwal Apr 29, 2020 9:28 AM
Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country
Simran Sabherwal Apr 22, 2020 8:34 AM
Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant
Simran Sabherwal Apr 20, 2020 8:54 AM
L Adimoolam, Business & Technical Director, Dinamalar speaks about why the clients, agencies and publications need to pull together during these testing times
Simran Sabherwal Apr 17, 2020 8:13 AM
The founders of the company S Siva and Jayakrishnan tell us about Mainstream TV's vision to be the go-to app in South India for both content creators and viewers
Simran Sabherwal Apr 15, 2020 8:40 AM
With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?
Simran Sabherwal Mar 30, 2020 8:46 AM
Industry experts say there will be a rise in viewership for News, Entertainment, Movies and Kids content due to the Stay-At-Home advisory in place
Simran Sabherwal Mar 27, 2020 8:33 AM
The fortnightly sports magazine also said that a free downloadable version of their current and upcoming issue will be available on their website
Simran Sabherwal Mar 26, 2020 8:28 AM
In a chat with e4m, Eshwar N talks about building a connection with the consumers, Casagrand's marketing strategies and the brand's commitment towards delivering projects on time
Simran Sabherwal Mar 12, 2020 8:21 AM
Pitch CMO Summit - Mumbai 2020 will be held on Friday, February 28, 2020, at Taj Santacruz under the theme ‘The Big Brand Story’
Simran Sabherwal Feb 27, 2020 7:38 AM
The Director & CEO of Personal Care- CavinKare, speaks about brand Indica adopting an aggressive stance in the Northern markets and why he believes innovation will drive growth for the company
Simran Sabherwal Jan 31, 2020 8:19 AM
With the recently launched Tamil movie channel - Zee Thirai, Siju Prabhakaran, South Cluster Head, ZEEL, tells us why it is a good time to enter the Tamil movie space
Simran Sabherwal Jan 27, 2020 8:17 AM
Ravish Kumar, Head - Regional Entertainment Cluster, Viacom18, says the journey to touch lives with Colors Tamil’s Kodeeswari, the Tamil adaptation of Kaun Banega Crorepati, has just started
Simran Sabherwal Jan 25, 2020 9:21 AM
