Paisabazaar has announced the launch of its new brand campaigns ‘Loan Lene Ka Sahi Tareeka’. Paisabazaar, through this campaign, highlighting the key message of ‘see, compare and apply’ when looking for any kind of credit, to ensure one gets the best offer available.
‘Loan Lene Ka Sahi Tareeka’ features actor Aparshakti Khurana and focuses on consumers, who often get confused while seeking loans. It highlights the plight of the common man, who tends to go by hearsay or recommendations from friends while looking to access credit instead of comparing and getting the best offer.
Paisabazaar will also be launching another campaign "Loan Sahi, Milega Yahin" which would be an extension of its earlier campaigns. This campaign affirms Paisabazaar as the platform of choice for millions of consumers across India for accessing credit. By running the two campaigns parallelly, Paisabazaar aims to emphasise on the right way and the right platform for taking a loan.
Sachin Vashishtha, Chief Marketing Officer, Paisabazaar, said: “Our brand promise is to be a financial companion for consumers seeking credit. While loans help us during times of cash crunch and to meet life-goals, they do come at a cost. Hence, comparing before buying becomes critical for an informed decision. As a market leader, our campaign focuses on this key message, but in our usual humorous tone of voice that resonates with India.”