Pathkind Labs challenges racial discrimination in new digital film
The campaign has been marketed & promoted by Social Panga
Pathkind Labs has released a digital film that is a part of the brand’s long-standing campaign, ‘Hum Fark Nahi Karte’. The campaign has been marketed & promoted by Social Panga.
The series propagates bringing about equality and changing mindsets while raising voices against social stigmas, taboos, and other aspects of discrimination. The latest in the series drives the narrative towards the plight of North-east Indians prone to varying facets of discrimination stemming from racial and cultural biases.
Speaking of the perspective-defining approach, Sanjeev Vashishta, Managing Director and CEO of Pathkind Diagnostics Private Limited, stated, “We at Pathkind are of the firm conviction that discrimination of any sort, whether it is on account of colour, religion, creed, caste, or gender of the people should be stemmed forthwith. We are a company of people who believe in the doctrine of ‘One country - One people. What makes our country so fascinating is its vibrant and kaleidoscopic culture which binds us all to bring out “Unity in Diversity”. To uphold our belief, we offer all our team members equal opportunity to grow and shine in their respective domains.”
Himanshu Arora, Co-Founder, Social Panga - the brand’s digital marketing agency, said, “It gives us immense pleasure to be associated with Pathkind Labs for such endeavors not only bring about societal change but also constitute a powerful voice that shall keep echoing in the times yet to come. While the film focuses on one set of communities facing discrimination, our digital outreach for this film, transcended into sensitizing people about larger cultural discrimination that’s rampant in our country while staying focused on spreading the message of access to good healthcare for all.”
The film will be promoted across all digital channels of Pathkind Labs and its partner networks.
