PHD wins OPPO India’s integrated mandate

The mandate was awarded following a multi-agency pitch

by e4m Staff
Published: Mar 27, 2024 10:22 AM | 1 min read

OPPO India has appointed PHD India, part of the Omnicom Media Group, to lead its integrated media mandate, following a competitive multi-agency pitch.

This partnership will see the agency support OPPO India’s journey of growth in the region by drawing upon PHD's signature strength in comms planning, creative ingenuity, and best-in-class capabilities to drive impactful business outcomes.

PHD India's CEO, Monaz Todywalla, credited the agency’s formidable product suite and integrated strategic approach as being key to clinching the mandate. “We are thrilled to embark on this journey of growth with our new partner, OPPO. The brand is an innovator in its space and with PHD's deep expertise in media, consumer strategies and advanced thinking - 'Intelligence. Connected.' - that combines data, technology, and human expertise collaboratively, we look forward to building a stronger affinity for OPPO India.”