‘PIX’s reach is the same as that of HBO and Star Movies’
“Overall, the channel has continued its growth and has made gains on our primary competition. On several weeks we are beating them and every week we will beat them in one market or the other. Our reach is the same as that of HBO and Star Movies. Our goal is to have a channel share of 25-30 per cent this year, “ says Sunder Aaron, Senior Vice President & Business Head, PIX.
“Overall, the channel has continued its growth and has made gains on our primary competition. On several weeks we are beating them and every week we will beat them in one market or the other. Our reach is the same as that of HBO and Star Movies. Our goal is to have a channel share of 25-30 per cent this year, “ says Sunder Aaron, Senior Vice President & Business Head, PIX. More
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