Polycab, Indian electrical equipment and cable brand, closes a broadcast sponsorship deal for the Indian Premier League 2018. According to media reports, the company has completed the negotiation for the IPL on-air sponsorship in the associate broadcast sponsor category for IPL 2018.
Though an official announcement is still awaited, sources associated with the deal, say the one-year contract is closed between ₹70-80 crores.
For the uninitiated, this will be the second successive year for Polycab to have a brand association with IPL.
Polycab closes a broadcast sponsorship deal for IPL 2018
Polycab becomes the first company to crack a deal for this major sporting event
by
Published:
Jan 25, 2018 8:49 AM
1 min read
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News