Porter unveils first brand campaign ‘Delivery Hai? Ho Jayega’
The campaign has been conceptualized and created by 22feet Tribal Worldwide
Do you remember those incidents where you forgot your friends’ birthday gift at your office desk? Ever worried how to deliver the consignment to your customer safely and on time, or have the forgotten lunch picked up from your home
Porter has a solution to all your uncertainty, skepticism and hassle on delivering your products to the destination in an affordable, timely and seamless manner. The largest marketplace in India for intracity logistics, Porter, has launched its first brand campaign ‘Delivery Hai? Ho Jayega’ that addresses the concerns related to shipment of items and assures its best service for consumer’s convenience.
The campaign reinforces Porter’s commitment towards trust, quality, along with its large range of services. With the campaign, Porter intends to emphasize on its large fleet of vehicles, including 2 wheelers and LCVs and establish the brand as an integrated delivery solution and emerge as a one-stop solution for delivery for its customers.
Talking about the ‘Ho Jayega’ campaign, Pranav Goel, Co-founder and CEO, Porter said, “It has been 8 years since we started our journey to ensure seamless delivery for our consumers. Starting off with just trucks, we have expanded our mode of delivery with tempos, two-wheelers and EVs. Our promise to all our consumers is simple, with Porter, you can deliver anything, anywhere, anytime. Porter hai, ho jayega!”
Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide added, “We wanted to show Porter’s capabilities, its ubiquity, and its range. We were sure that this film should be unique, entertaining, and fun-filled rather than a typical product film. Hence, we thought of creating this film as an entertaining one with the embedded brand promise. Ho Jayega is a simple yet powerful promise that very much lives in culture, and more than anything else, this as an expression best captured Porter’s intent.”
The campaign has been conceptualized and created by 22feet Tribal Worldwide. It will be promoted across digital and social platforms, through OOH and truck/auto along with some future promotion in Print media.
