Priyagold unveils new campaign featuring Kiara Advani for Snakker biscuits

Priyagold has come up with a new campaign to create curiosity around the new range of Snakker biscuits among the Gen Z audience. 

“With the launch of the new biscuit, the brand innovatively coined the term ‘Snakk’ to strike a chord with the youth. Resonating with their interest, Priyagold aspires to make Snakker biscuits synonymous to snacks. The video features brand ambassador Kiara Advani to tap the interest of youngsters. The popularity of the actress, coupled with her active social media presence bodes well for establishing a strong connection with the Gen Z audience,” the company said in a release.

Through the video posted on the celebrity’s social media platform, the brand created curiosity by showcasing the actress involved in baking a cake with secret ingredients. This keeps the audience hooked by compelling them to guess the favorite snack of the actress.  Ultimately, the brand launched the roll-out of a video by Kiara Advani revealing the launch of the Snakker biscuit.

For driving mileage around the campaign, the brand also roped in relatable comedy influencers to amplify awareness. In the process, humor and wittiness were infused to the campaign to foster deeper connection with the audience. 

Speaking on the occasion, Mannas Agarwwal, Priyagold's Director, said, "The campaign is designed to appeal to Gen-Z audience and that is why we incorporated the term “Snakk” for Snakker Biscuit which has two meanings, one means a Snack to have when hungry and other is referred to someone who is attractive or appealing. It is very important that we do ad campaigns which appeal to the younger demographic because they are becoming our largest consumer segment.”