Publicis Ambience bags creative duties of Consim Info; account size pegged at Rs 50 cr
Publicis Ambience has bagged the creative duties of Consim Info Pvt Ltd (formally the BharatMatrimony Group) following a multi-agency pitch. Confirming the development, P Gopalakrishnan, Chief Marketing Officer, Consim Info, said that the top 10 agencies were part of the pitch. The account size has been pegged in the region of Rs 50 crore.
Publicis Ambience Advertising has bagged the creative duties of Consim Info Pvt Ltd (formally the BharatMatrimony Group) following a multi-agency pitch. Confirming the development, P Gopalakrishnan, Chief Marketing Officer, Consim Info, said that the top 10 agencies were part of the pitch. The account size has been pegged in the region of Rs 50 crore.
Gopalakrishnan further said, “As a company, Consim Info wants to concentrate on all the business in which it is present and we were looking for agency that could help all our portals, work as an equal partner and be bang on target, and Publicis Ambience fitted the bill.”
“Our brands BharatMatrimony, IndiaProperty and ClickJobs are vibrant and dynamic. They come from strong values with the right mix of technology and innovation to offer best solutions to our customers. We wanted a right partner to position these brands and we found the match with Publicis Ambience’s team,” he added.
Commenting on the account win, Aniruddha Banerjee, President & COO, Publicis Ambience, said, “I think, apart from our strategic pitch and the creative work, it was our passion and energy that won us the business. Consim has some very strong brands, and we are elated to have been given the opportunity to make them even stronger.”
The Consim Info Group was one of the earliest enterprises in the online space in India. Having started in 1997 with Bharatmatrimony.com, the Group today has expanded to other verticals with ClickJobs.com, IndiaProperty.com, IndiaAutomobile.com, SMS5050.com, Indiapages.com, and IndiaList.com, among
others.Also read:
Lowe, O&M, JWT and Grey Worldwide in contention for BharatMatrimony account
