Publicis Groupe’s Digitas expands base in India with second agency in Chennai
Publicis Groupe’s Digitas in increasing its India footprint, launching its second agency in the country in Chennai. With this launch, Digitas plans to have specific focus on providing high end digital and CRM services, including CRM analytics, to its global and local clients, and will concentrate initially on the southern markets.
Ever since Publicis Groupe acquired Digitas in December 2006, Digitas has expanded in several countries, with their first agency coming up in India in March 2008 in Delhi. Digitas’ second agency, which will be based in Chennai, will leverage its deep expertise in online marketing and CRM, as well as its global reach and business development resources. It also seeks to take the advantage that Chennai as a location provides in terms of its talent pool, especially in the digital space.
The agency will be led by Saroja Kannan, Senior Vice President and Country Business Head. Kannan is a marketing professional with over 17 years’ experience across direct marketing communications, analytical CRM and online marketing. As a planner and strategist, she has worked in the verticals of telecom, insurance, charity/fund raising, financial services, FMCG, education and IT sectors, both as an entrepreneur and organisation lead.
Announcing this new Digitas agency, Alan Rutherford, CEO, Digitas Global, said, “We entered India earlier this year as Solutions | Digitas. A second agency under the Digitas brand banner allows a stronger focus on the southern markets. We are thrilled to be working with Saroja, and bringing her talent into our global network is a huge advantage for Digitas and for our clients.”
On her new assignment, Kannan said, “I am very excited to head the new Digitas presence in India and to offer a range of interactive and digital capabilities. Combined with my experience in CRM and direct marketing, we hope to be able to offer meaningful solutions to clients looking at a holistic and comprehensive way to reach their customers.”
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Publicis Groupe’s Digitas to launch Solutions | Digitas in India and Singapore
