Quaker promises ‘wholesome beginning’ with Sidharth Malhotra and Kiara Advani

Quaker has launched a new TVC to introduce its latest innovation – Quaker Instant Oats – with Sidharth Malhotra and Kiara Advani.

In the TVC, Kiara peacefully practices yoga as Sid enters the room, catching a whiff of something enticing. Intrigued, he discovers a steaming bowl on the table and impulsively takes a bite, not realising its Kiara's prepared bowl of Quaker Instant Oat. Kiara, initially startled, watches as Sid's taste test unfolds – he’s unaware of what the delicious snack is. As Sid continues to savour the flavour, Kiara reveals that it’s Quaker Instant Oats – Herby Cheese. She then hands over the pack, mockingly nudging Sid to take over the kitchen. The film ends with Kiara enjoying the oats Sid prepares, concluding with ‘Nutritious Oats, Ab Bane Delicious’.

Sharing her thoughts on the campaign, Kiara Advani said, “Quaker Instant Oats has been a delightful addition to my routine, and being a part of this campaign has been equally enjoyable. The TVC captures our quirky banter, making it a fun shoot and bringing this delicious escapade to life!"

Sidharth Malhotra added, “The Quaker Instant Oats TVC accurately communicates the joy of sharing our love for food. Being part of the campaign was a delightful experience, supporting and sharing this sentiment. It takes us through a flavourful journey that smoothly blends into our lives away from the screen.”

Speaking on the new film, Sravani Babu, Associate Director, and Category Lead - Quaker, PepsiCo India, said, “Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Quaker Instant Oats is crafted for ever-evolving needs and palette of our dynamic world – a testament to our rich 146 years legacy. Through our film, we not only showcase how seamlessly Quaker Instant Oats integrates into your daily routine but does so without compromising on taste. Just like Kiara and Sid, embark on this oat-a-licious journey that makes ‘nutritious oats’ synonymous with ‘delicious’ in every bite!”

Vikram Pandey (Spiky), National Creative Director, Leo Burnett said, “It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond.”

Talking about this partnership, Devanshi Sodhani and Aditi Kanakia, Founders of Abridge Entertainment Ventures LLP, said, “For a brand as strong as Quaker, we were looking for a couple who align with its core values. We realised Sidharth Malhotra and Kiara Advani are the perfect fit instantly. Their freshness adds to the richness of this legacy brand and broadens its appeal further.”