Radio will grow to 6 pc of the ad pie: Apurva Purohit
“Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City. “Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City.
“Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City. More
