Rediffusion Y&R bags creative duties of Moods Condoms
The account will be handled by its Chennai office
The Moods brand, from the stable of the public sector enterprise (PSE), HLL Lifecare Limited, operates in the premium segment. Moods is present in many overseas markets in nearly 30 countries such as Africa, South America and UAE and is soon to launch in the UK and the US.
Commenting on the win, Amitava Sinha, Chief Operating Officer, Rediffusion Y&R said, “We at Rediffusion are delighted to work on the Moods brand. Moods is undoubtedly an iconic home grown brand and a definite pioneer in its category. Moreover, as we speak, the category itself presents very interesting communication opportunities given the rapidly changing social mores with regard to relationships and sexuality.”
