Rediffusion-Y&R boosts creative pool with 5 new appointments

Rediffusion Y&R has announced the appointment of Trishay Kotwal and Sreejith Kodoth as Creative Head, Mumbai.

Trishay Kotwal brings in 13 years of work experience and has worked with DraftFCB+Ulka, McCann Erickson, Alok Nanda and Company, ?Ambience Publicis, Enterprise Nexus on brands like Tata Motors, Zee Network, L’Oreal, Maybelline, Parachute Oil, Pears, Jet Airways, Tata Salt, Neo Sports, Big CBS, Arrow, Adlabs, Lee, Taj Hotels, Himalayan, Lodha, Lakme, KamaSutra, Kingfisher Airlines, Vicks, Westside, Timesjobs.com.

This his second stint at Rediffusion.

Sreejith Kodoth brings to the table around 13 years of industry experience and has worked with JWT, Salt Brand Solutions, DDB Mudra, O&M on brands like Volkswagen, Cadbury (Bournville, Bournvita, Li'l Champs, Gems), Adidas, Bajaj Pulsar, Castrol, Red FMVan Heusen Levis, Kingfisher, Standard Chartered, Lipton, Wipro, Spice Telecom

Earlier this year, Rediffusion hired Sambit Mishra, Vihar Patkar and Virendra Tivrekar as Creative Head, Mumbai.

Sambit Mishra joined Rediffusion Y&R from Eleven Brandworks. This has been a homecoming of sorts for him as he began his career with Rediffusion-Y&R, Delhi. He has worked with Contract, Ogilvy, Cheil India, Bates David Enterprise, Everest Brand Solutions, Lowe Lintas and Publicis India.  In the 12+ years that he has spent in the industry Sambit has left his creative stamp on brands like Domino’s, Setwet, NIIT, Jaypee Group, Del Monte, Spice, Limca, Samsung, Nokia, Radico Khaitan, Indiatimes.com, GPI, Hitachi, LG, Maruti, Dabur, Nestle, HP Compaq, Airtel, Canon, Maruti and PVR.

Vihar Patkar brings to the table around 12 years of industry experience.

This is his second stint at Rediffusion-Y&R, Mumbai. He was earlier at Saatchi & Saatchi, Salt Brand Solutions and has worked on P&G-Ariel, Head & Shoulders, Pillsbury, Otrivin, Carlsberg, Kaya Skin Clinic, BSE, L&T General Insurance, BIG-RTL, Taj Hotels, Kingfisher Airlines, Himalayan Water, Tata Motors (Nano & CVBU), Orra and Sugarfree.

Virendra (aka Viru) brings to the table around 13.5 years of industry experience.

Prior to joining Rediffusion-Y&R, he was with Eleven Brandworks, Publicis, Lowe Lintas, Mudra Communications, McCann Erickson across brands like  Garnier, Pepsodent, Kissan, Rexona, Axe, BPCL, Wheel, Kara, Idea, Hit, Hamam ,Phillips, Reliance Mutual Fund, HPCL,Vaseline, Tata Indicomm, Band-Aid, Strepsils, Pears, Sweetex, Babool, Lycra, Stayfree ,Liril, Breeze, Bajaj, Lifebuoy, Go 92.5 FM, Rexona.

Speaking on the appointments, Komal Bedi Sohal, Chief Creative Officer, Rediffusion Y & R says, “ The creative talent on board bring with them years of experience, in-depth knowledge on almost all major categories and a wonderful energy & craft to the platform. They are all multi-talented and brimming with new age ideas. It is going to be great fun to work with them.”