Remembering Satish Kaushik through his ads

India was dealt a rude shock when we learnt of beloved actor Satish Kaushik's passing on 9 March. The term versatile comes to mind when one thinks of Kaushik who was not only an actor but also a director, producer and screenwriter.

He immortalised many characters on the silver screen such as the affable cook Calendar from Mr India and the goofy gangster Pappu Pager from Deewana Mastana. Apart from his legacy in films, Kaushik has also gifted us with some unforgettable ads. Here's remembering the great actor through some of the commercials he has starred in.

Cibaca Top 

This 90s ad from the Doordarshan days for dental care brand Cibaca has Kaushik in his trademark comedic avatar. He plays a harried man wondering why everyone is whispering "Cibaca."

Cipla

It was commonly known that Kaushik suffered from asthma. In this ad for the pharmaceutical brand Cipla, he gave viewers a candid look into his health and dispelled some myths about using the inhaler.

Flipkart

Kaushik starred in this Flipkart ad alongside his friend and co-star Anil Kapoor. The ad is a testimony to the fact that the two friends shared great chemistry even decades after starring in their first film together. Kapoor and Kaushik have worked together in Mr India, Ram Lakhan and Jamai Raja to name a few. Kaushik has also directed some of Kapoor's movies like Roop Ki Rani Choron Ka Raja, Hum Aapke Dil Mein Rehte Hain, Hamara Dil Aapke Paas Hai and Badhaai Ho Badhaai.

NECC

Kaushik starred as a magician, preaching to kids about the virtues of consuming eggs every day in this ad for the National Egg Co-Ordination Committee. 

Lux CottsWool


Perhaps the most iconic of Kaushik's ads is the Lux CottsWool ad where he schools his nincompoop nephew. His delivery of the tagline "Sardi main bhi garmi ka ehsaas" is particularly comedic. A few months ago, he starred in a new ad for the brand as the uncle but in a case of role reversal, he gets schooled by his smarter nephew. 

Marie

Anybody who watched TV in the 80s and the early 90s will remember this ad for Kaushik's animated expressions. The actor seemingly in his initial days in the industry stars as a house guest enjoying Marie biscuits with tea. In the end, he tries to make off with a suitcase full of biscuits only to be thwarted by the kids.