RK Swamy and BBDO to part ways

The 37-year partnership has been ended due to strategic reasons, media reports said

RK Swamy and BBDO have decided to end their partnership of 37 years, as per media reports.

The decision has been taken due to strategic reasons, reports said.

RK Swamy will be buying out BBDO's stake in RK Swamy BBDO. Similarly, BBDO will be buying out RK Swamy's stake in BBDO India.

The decision was reportedly announced in a company statement.

Tags: Bbdo Rk swamy