Rush Nahi, Sip Karo, says Ananya Panday in Magic Mango Lassi ad
The TVC has been conceptualized by T&P (as a part of OpenX from WPP)
Maaza has recently launched its premium segment with Mango Lassi in a new campaign "Rush Nahi, Sip Karo", featuring Ananya Panday.
Conceptualized by T&P (as a part of OpenX from WPP), the new TVC featuring Ananya Panday conveys "Rush Nahi, Sip Karo" to the audience, a message that perfectly encapsulates the essence of Maaza Magic’s core product proposition. The idea behind the campaign is to encourage consumers to take their time and savour the delicious taste of Maaza Mango Lassi at their preferred leisure.
Announcing the launch of the new variant, Ajay Konale, Senior Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Maaza is a homegrown legacy brand and has been cherished by Indians for decades across generations. With the launch of Maaza Mango Lassi, we aspire to revive nostalgic memories of traditional flavours fused with a contemporary twist. We are delighted to have Ananya Panday on board as our brand ambassador, whose vibrant and dynamic persona aligns perfectly with Maaza's brand ethos.”
Ananya Panday, actress and ambassador of Maaza Magic, said, “I am absolutely thrilled to come on board as the brand ambassador of Maaza Magic. Mangoes are intrinsic to our cultural heritage and childhood reminiscences. From my earliest recollections, Maaza has always been synonymous with mangoes. It's a privilege to be associated with a legacy that has been part of every Indian's life, enabling me to relive those treasured childhood moments."
The brand has adopted a 360-degree marketing approach to amplify the new campaign, consisting of digital broadcasting.
