SleepyCat ropes in sports champs Nikhat Zareen & Srikanth Kidambi for new campaign
The Ultima Mattress campaign has a series of videos
SleepyCat has launched a new campaign for their flagship Ultima Mattress with world champion sports personalities like Nikhat Zareen and Srikanth Kidambi. Through a series of videos, the campaign highlights the comfort and support functionality of the mattress.
The videos feature Nikhat and Srikanth at the height of their athletic performance in the ring and on the court, juxtaposed with their everyday relaxed personas.
Commenting on the new campaign that highlights these cutting-edge features, Kabir Siddiq, Founder & CEO, SleepyCat says, “It has always been our mission to provide unmatched comfort and restful sleep solutions to all Indians and our award-winning sports champions are no different. Partnering with Nikhat Zareen and Srikanth Kidambi - two stalwarts who make India proud everywhere they go, and being a part of their journey is an exceptional feat. As two superlative sportspersons, they aim and achieve nothing short of the gold standard, and we’re glad to be their gold standard when it comes to sleep.”
Speaking about her association with SleepyCat, Nikhat Zareen comments, “Sleep is as integral a part of my process as my training is. As a sportsperson, I need to be at the peak of my performance everytime I step into the ring, and a good night’s sleep has a direct impact on the fight I’m ready for. Warming up and channeling the heat has won me medals and SleepyCat’s Ultima Mattress, with its CoolTEC™ fabric, has given me the cooling, restful sleep that keeps me going. It is truly the gold standard of mattresses in India and my first choice when it comes to sleep.”
Badminton maestro, Srikanth Kidambi adds, “When I play a match, staying at the top of my game is a non-negotiable and that’s just who I am. I don’t negotiate or compromise on anything in my life and especially not my sleep. SleepyCat’s Ultima Mattress provides 7-zone support through cutting-edge DeepTouch Pressure Technology, and enhances my rest and recovery process seamlessly. SleepyCat is on a mission to provide sound sleep to India and I’m glad to join forces with them on this journey."
“We are extremely delighted to facilitate the association between SleepyCat, Nikhat and Srikanth,” said Tuhin Mishra, co-founder & MD, Baseline Ventures. “Nikhat is a young women's flyweight boxing champion and a sports youth icon and is hugely popular across the length and breadth of India after recently winning the World Boxing Championship in Istanbul. Srikanth is the highest ranked Indian men's badminton player with a career high ranking of World No.1 in the BWF International circuit. It is a proud moment for us at Baseline to facilitate the association between three young, bold and like-minded entities.”
