Snapshot of Print Advertising by 'Instant Foods/Meals' during Jan-Aug 2007: AdEx analysis

There was a 36% drop in Print advertising of 'Instant Foods/Meals' during Jan-Aug 2007 compared to same period in 2006. There was high advertising in the 'Instant Soup Mixes' segment. Advertisers of 'Instant Foods/Meals' preferred magazines, with women-based magazines taking 79% share of the ad pie. Nestle India led advertising of 'Instant Foods/Meals' sector in Print with 48% share.

e4m by exchange4media Staff
Published: Oct 22, 2007 8:22 AM  | 1 min read
Snapshot of Print Advertising by 'Instant Foods/Meals' during Jan-Aug 2007: AdEx analysis
  • e4m Twitter

There was a 36% drop in Print advertising of 'Instant Foods/Meals' during Jan-Aug 2007 compared to same period in 2006. There was high advertising in the 'Instant Soup Mixes' segment. Advertisers of 'Instant Foods/Meals' preferred magazines, with women-based magazines taking 79% share of the ad pie. Nestle India led advertising of 'Instant Foods/Meals' sector in Print with 48% share.

Published On: Oct 22, 2007 8:22 AM 
Tags advertising

Featured

Latest