SoGood launches new campaign #FeelsSoGood

The film is conceptualized by Tonic Worldwide

by exchange4media Staff
Published: Jun 9, 2023 3:58 PM | 1 min read

sogood

Life Health Foods (India) Pvt. Ltd., a renowned health beverage company, has launched a new campaign #FeelsSoGood for their flagship brand, SO GOOD. The brand film, centred around plant-based beverages, aims to resonate with health-conscious individuals who lead busy lives and seek convenient yet healthy options.

Rohit Bhagat, Business Head of Life Health Foods said, “The company's strong commitment to promoting plant-based options that deliver exceptional taste, versatility, and health benefits, all at an affordable price. By partnering with Tonic Worldwide, Life Health Foods aims to capture the essence of a busy lifestyle and inspire healthier choices among consumers through this transformative campaign”.

Sudish Balan, Co-Founder, Tonic Worldwide said, “We wanted the brand film to capture the essence of a hectic lifestyle, emphasizing the importance of incorporating healthier alternatives into daily routines. It highlights how SO GOOD offers a refreshing and nourishing solution to individuals seeking plant-based beverage options that complement their fast-paced lives”.

The strategic approach is to increase occasions of usage by showing versatility and variety.