Stark Communications named ‘Agency of the Year’ at Maddys 2015
The agency from Kerala won 4 Gold, 3 Silver and 9 Bronze metals, followed by RK Swamy with 5 Gold , 2 Silver & 2 Bronze metals
Advertising Club Daily Thanthi Maddys Award 2015 were held at Hyatt Regency , Chennai on 27th of March.
Advertising Club Madras received around 523 entries across 37 categories from 64 organisations consisting of advertising agencies, film producers, radio stations, media companies. This year the winning entries from different categories were decided by the jury panel on simple creative parameters. Adclub Madras Executive Committee brought in a few new categories and had also planned & gave few grand awards under Jury appreciation.
The Jury members Were :
Kartik Iyer – CEO & Co Founder – Happy Creative Services
Joono Simon - Former Executive Creative Director – Ogilvy & Mather
Priti Nair - Founder Partner , Curry Nation
President K.R.Skandaraaj welcomed the gathering
.
Stark Communications emerged as the “Agency of the Year”. The agency from Kerala won 4 Golds, 3 Silvers and 9 Bronzes, followed by R.K.Swamy with 5 golds , 2 Silvers & 2 Bronze metals.
Other winners were TCC , FESWA, Still Water Films , BlackBox , Rediffusion N & D Communication , Radeus
Title sponsor was Daily Thanthi , Powered By sponsor was Hello FM.
Co-sponsors were Ananda Vikatan , Indian Terrain and associate sponsors were Ice Media & Estillo.
Below is the complete list of winners
| S.NO | Category | AGENCY | BRAND OWNER (CLIENT) | BRAND | CAMPAIGN TITLE | AWARDS |
| 1 | PRINT PRODUCT | Radeus Advertising | Johnson & Johnson | Johnson's Baby | When newspapers started smelling like babies | GOLD |
| 2 | PRINT PRODUCT | Feswa Creative | GE Healthcare | GE Healthcare | Vscan | SILVER |
| 3 | PRINT PRODUCT | Madison Communications | Godrej Consumer Product | Kaala Hit | Google search on print | BRONZE |
| 1 | PRINT MEDIA | Stark Commn. | Asianet News Pvt Ltd | Asianet News Pvt Ltd | Asianet News Christmas Campaign | GOLD |
| 2 | PRINT MEDIA | Stark Commn. | Malayala Monorama | Malayala Monorama | GKSF | SILVER |
| 3 | PRINT MEDIA | Stark Commn. | Malayala Monorama | Malayala Monorama | Kids Rule | BRONZE |
| 4 | PRINT MEDIA | Feswa Creative | Zee Tamizh | Zee Tamizh | 007 Thamizhil | BRONZE |
| 1 | PRINT CONSUMER PACKAGED GOODS | TCC Creative | SFP Sons India Pvt Ltd | Silent Valley Cream | Wrinkles | GOLD |
| 2 | PRINT CONSUMER PACKAGED GOODS | Rediffusion DY & R | ITC Ltd | Paperkraft | Brain | SILVER |
| 3 | PRINT CONSUMER PACKAGED GOODS | TCC Creative | SFP Sons India Pvt Ltd | Black Magnet Perfume | Attitude | BRONZE |
| 1 | PRINT RETAIL | Radeus Advertising | Snapdeal.com | Snapdeal.com | The Face off-Flipkart Vs Snapdeal | GOLD |
| 2 | PRINT RETAIL | Stark Commn. | Style Plus | Style Plus | Style Plus Mahabellv Challenge | SILVER |
| 3 | PRINT RETAIL | Interface Commns | Nathella Jewellery | Nathella Jewellery | Nathella Chain Speed | BRONZE |
| 1 | PRINT REAL ESTATE | TCC Creative | Akshaya Pvt Ltd | Abov | Neighbours | GOLD |
| 2 | PRINT REAL ESTATE | Turrino Advertising | Good Earth | Good Earth | Brain | SILVER |
| 3 | PRINT REAL ESTATE | Stark Commn. | Heera Constructions | Heera Homes | Launch Ad | BRONZE |
| 1 | PRINT SERVICE | Stark Commn. | Kerala Tourism | Kerala Tourism | Dream Deals | GOLD |
| 2 | PRINT SERVICE | Turrino Advertising | Ramada Resort | Ramada Resort | Easter Bunny | SILVER |
| 3 | PRINT SERVICE | TCC Creative | The Residency Towers | Bike & Barrel | Violin | BRONZE |
| 1 | PRINT TAMIL WORK | Feswa Creative | Billroth Hospital | Billroth Hospital | Breast Cancer | GOLD |
| 2 | PRINT TAMIL WORK | Feswa Creative | Gut Ex | Gut Ex | Thirukkural | SILVER |
| 3 | PRINT TAMIL WORK | TCC Creative | KFJ | KFJ | Fly | BRONZE |
| 1 | TV PRODUCT | RK Swamy BBDO | ITC | Homelite Matches | Long lasting Matches | GOLD |
| 2 | TV PRODUCT | RK Swamy BBDO | ITC | Mangaldeep Agarbattis | India in Prayer | SILVER |
| 3 | TV PRODUCT | Rediffusion DY & R | TVS | TVS Tyres | Letters | BRONZE |
| 1 | TV MEDIA | Nirvana Films | Star Sports | Star Sports | Kanna Keep Calm | GOLD |
| 2 | TV MEDIA | Nirvana Films | Star Sports | Star Sports | ICC T20 World Cup | SILVER |
| 3 | TV MEDIA | Vijay TV | Vijay TV | Vijay TV | Saivam | BRONZE |
| 5 | TV MEDIA | Maitri Advtg. Works | Mathrubhumi Printing & Publishing | Mathrubhumi Arogyamasika | Duplicate | SILVER |
| 1 | TV CONSUMER PACKAGED GOODS | Rediffusion DY & R | Classmate | Classmate | Likho Apna Kal | GOLD |
| 2 | TV CONSUMER PACKAGED GOODS | Black Box | Britania Industries Ltd | Britania Milk Bikis | Laptop offer film | SILVER |
| 3 | TV CONSUMER PACKAGED GOODS | Disha Commns | Sabi Food Industries | Pattu Masala TVC | BRONZE | |
| 1 | TV - RETAIL | Black Box | Titan Company Ltd | Tata Goldplus | Competitive Film | GOLD |
| 2 | TV - RETAIL | Black Box | Titan Company Ltd | Tata Goldplus | Brand Film | SILVER |
| 3 | TV - RETAIL | Still Water Films | Prince Jewellers | Prince Jewellery | Every women is a princess | BRONZE |
| 4 | TV - RETAIL | Chirpy Elephant | NAC Jewellers | NAC Jewellers | Bonus Diwali | BRONZE |
| 5 | TV - RETAIL | Black Box | Titan Company Ltd | Tata Goldplus | Exchange Value Film | BRONZE |
| 6 | TV - RETAIL | Crayons Advtg | Ramraj Cottons | Ramraj Cottons | Pancha Kachcham | BRONZE |
| 1 | TV - REAL ESTATE | Be Positive | Fomra | SILVER | ||
| 1 | TV - SERVICES | Still Water Films | Airtel DTH | Airtel DTH | Brothers' | GOLD |
| 2 | TV - SERVICES | Still Water Films | Tata Sky | Tata Sky | Lift' Kannada | SILVER |
| 3 | TV - SERVICES | Madras Photo Factory | Zoho | Zoho | Made in India, Made for the world | BRONZE |
| 4 | TV - SERVICES | Black Box | OLX India Pvt Ltd | OLX | Vithidu Machi | BRONZE |
| 1 | TV TAMIL WORK | Chirpy Elephant | NAC Jewellers | NAC Jewellers | Muhurtham Collections | GOLD |
| 2 | TV TAMIL WORK | Still Water Films | Tata Sky | Tata Sky | Baby Store | SILVER |
| 3 | TV TAMIL WORK | Interface Commns | Nathella Jewellery | Nathella Jewellery | Nathella Thanga Magal Thittam | BRONZE |
| 1 | RADIO PRODUCT | Madison Communications | GCPL | Godrej - Master Brand | Radio Ka ''tweeeeet star' | SILVER |
| 1 | RADIO MEDIA | Veera | Nathambal Film Factory | Naaigal Jagiradhai | Movie Release | GOLD |
| 2 | RADIO MEDIA | Veera | Studio Green | Madras | Movie Release , Promo | SILVER |
| 3 | RADIO MEDIA | Veera | Escape Artist Motion Pictures | Maan Karate | Movie Release , Promo | SILVER |
| 4 | RADIO MEDIA | Veera | Kenanya Films | Thirudan Police | Movie Release , Promo | BRONZE |
| 1 | RADIO RETAIL | Crayons Advtg | Arihant | Arihant | Arihant Plus (Harbour Square) Launch | GOLD |
| 2 | RADIO RETAIL | Nila Team | Poonguzhali Jewellers | Poonguzhali Jewellers | Gold will speak to you | SILVER |
| 3 | RADIO RETAIL | Nila Team | Pothys Textile | Pothys Textile | Imported gift for every purchase | BRONZE |
| 1 | RADIO - REAL ESTATE | TCC Creative | Akshaya Pvt Ltd | Golden Age | Golden Age | SILVER |
| 2 | RADIO - REAL ESTATE | TCC Creative | Akshaya Pvt Ltd | Abov | Abov | BRONZE |
| 1 | RADIO - SERVICE | Big Fox | Simran Aapakadai | Simran Aapakadai | Sea Food Festival | GOLD |
| 2 | RADIO - SERVICE | N & D Commn | Health Visitors Training Institute | GVK EMRI | School Boy, Dog Bite, Leg Break | SILVER |
| 3 | RADIO - SERVICE | Interface Commns | Chola MS | Chola MS | BRONZE | |
| 1 | RADIO - TAMIL WORK | RK Swamy BBDO | ITC Ltd, | Mangaldeep Agarbattis | India in Prayer | GOLD |
| 2 | RADIO - TAMIL WORK | N & D Commn | Health Visitors Training Institute | GVK EMRI | Jingle | SILVER |
| 3 | RADIO - TAMIL WORK | Interface Commns | Nathella Sampath Chetty | Nathella Jewellery | Nathella Thanga Magal Thittam | BRONZE |
| 1 | SOCIAL SERVICE / PUBLIC CAMPAIGN | Madison Communications | GCPL | Godrej Ezee | Hugs are easy, everybody needs one | GOLD |
| 2 | SOCIAL SERVICE / PUBLIC CAMPAIGN | Digitally Inspired Media | Digitally Inspired Media | Digitally Inspired Media | #wake Up Madras | SILVER |
| 3 | SOCIAL SERVICE / PUBLIC CAMPAIGN | IVY Legue | TN Govt. | TN Govt. | Education Initiative | BRONZE |
| 4 | SOCIAL SERVICE / PUBLIC CAMPAIGN | S Studios | Women of Worrh | Women of Worth | Dark is Beautiful | BRONZE |
| 5 | SOCIAL SERVICE / PUBLIC CAMPAIGN | Be Positive | Be Positive | Be Positive | Your Voice Your Vote | BRONZE |
| 1 | CORPORATE BRANDING / IDENTITY | RK Swamy BBDO | Tafe Tractors | Tafe Tractors | Company Seal | GOLD |
| 2 | CORPORATE BRANDING / IDENTITY | TCC Creative | What the fish | What the fish | What the fish | SILVER |
| 3 | CORPORATE BRANDING / IDENTITY | Plainspeak | Plainspeak | Plainspeak | Speak Bubble | BRONZE |
| 4 | CORPORATE BRANDING / IDENTITY | Stark Commn. | Malaya Manorama | Malayala Manorama | Unconvention | BRONZE |
| 5 | CORPORATE BRANDING / IDENTITY | Stark Commn. | Graceland Foundation | Graceland Foundation | Birds | BRONZE |
| 6 | CORPORATE BRANDING / IDENTITY | Be Positive | Royal Tissue | Royal Tissue | Royal Tissue | BRONZE |
| 7 | CORPORATE BRANDING / IDENTITY | Stark Commn. | Ragamaya resort | Ragamaya resort & Spa | ragamaya | BRONZE |
| 1 | ANNUAL REPORT COVERS / BROCHURES | Feswa Creative | Zee Tamizh | Zee Tamizh | 007 Thamizhil | GOLD |
| 2 | ANNUAL REPORT COVERS / BROCHURES | Stark Commn. | Kerala Tourism | Kerala Tourism | The Experience of Brochure | SILVER |
| 3 | ANNUAL REPORT COVERS / BROCHURES | Stark Commn. | Kerala Tourism | Kerala Tourism | The Great Backwaters | BRONZE |
| 1 | ACTIVATION / EVENT | Radeus Advertising | Hindustan Unilever Ltd | Lakme | Lakme Fashion Week Command Centre #goesglossy | GOLD |
| 2 | ACTIVATION / EVENT | Turrino Advertising | Zulekha Hospitals | Zulekha Hospitals | Mirror Surgery | SILVER |
| 3 | ACTIVATION / EVENT | Rediffusion DY & R | Classmate | Classmate | 2 in 1 notebooks | BRONZE |
| 4 | ACTIVATION / EVENT | Radeus Advertising | Pepsodent | Pepsodent | Pepsodent Bhel | BRONZE |
| 5 | ACTIVATION / EVENT | Radeus Advertising | Hindustan Unilever Ltd | Hindustan Unilever Ltd | Consumer 360 | |
| 6 | ACTIVATION / EVENT | Radeus Advertising | Hindustan Unilever Ltd | Cornetto | Cornetto Durga Puja | |
| 1 | RURAL CAMPAIGN | RK Swamy BBDO | MF 1035 Tonner | MF 1035 Tonner | MF 1035 Tonner AV | GOLD |
| 2 | RURAL CAMPAIGN | Radeus Advertising | Hindustan Unilever Ltd | Hindustan Unilever | Khushiyon Ki Doli | SILVER |
| 3 | RURAL CAMPAIGN | N & D Commn | Sudha Hospital | Sudha Hospital | Jingle | BRONZE |
| 1 | POSTER | Digitally Inspired Media | Digitally Inspired Media | Digitally Inspired Media | Madras 375 | GOLD |
| 2 | POSTER | Plainspeak | Curry Kerala | Curry Kerala | Native Ketala Cuisine | SILVER |
| 3 | POSTER | TCC Creative | Green Trends | Green Trends | Skin lightening facial | BRONZE |
| 4 | POSTER | Stark Commn. | Viswaprakash Central School | Viswaprakash Central School | Shakespeare | BRONZE |
| 5 | POSTER | Presto Advertising | Hair & Beyond | Hair & Beyond | Identity | BRONZE |
| 1 | UNPUBLISHED | Stark Commn. | GilmaAster | Gilma | Odour Proof | GOLD |
| 2 | UNPUBLISHED | RK Swamy BBDO | Shriram Shankari | Shriram Shankari | Morning Walk | SILVER |
| 3 | UNPUBLISHED | Stark Commn. | Suchitwa Mission | Suchitwa Mission | Suchitwa Kerala | BRONZE |
| 4 | UNPUBLISHED | Stark Commn. | Suchitwa Mission | Suchitwa Mission | Suchitwa Kerala | BRONZE |
| 5 | UNPUBLISHED | Stark Commn. | Govt. of India | Govt. of India | Paan | BRONZE |
| 1 | AMBIENT / OOH | Influx Interactive | Palam | Palam | Kolamil Paraparapu | GOLD |
| 2 | AMBIENT / OOH | Madison Communications | Godrej | Kaala Hit | India's 1st branded sand art | SILVER |
| 3 | AMBIENT / OOH | TCC Creative | Rasoee | Rasoee | Home Delivery | SILVER |
| 4 | AMBIENT / OOH | Feswa Creative | Billroth Hospitals | Billroth Hospitals | Beating Heart | BRONZE |
| 1 | PACKAGING | Banana Brand Work | Banana Brandworks | Banana Brandworks | Banana Log | GOLD |
| 2 | PACKAGING | Crayons Advtg | Ramraj Cotton | Ramraj Cotton | Genxt - Packaging Design | SILVER |
| 3 | PACKAGING | Vinisha Vision | Srinivasan Sugar Pvt Ltd | VV Marine | Amon Pearl - Pack | BRONZE |
| 4 | PACKAGING | RK Swamy BBDO | Mars India Pvt Ltd | Pedegree Dog Food | Puppy - Point of Entry Collateral | BRONZE |
| 1 | CALENDAR | Feswa Creative | Refex Energy | Refex Energy | Kite | GOLD |
| 2 | CALENDAR | Rediffusion DY & R | Lifecare | Moods | Positions Calendar | SILVER |
| 3 | CALENDAR | Maitri Advtg. Works | Brahmins Food india Pvt Ltd | Brahmins Food india Pvt Ltd | Veg Pledge | SILVER |
| 4 | CALENDAR | Banana Brandworks | Chaitanya Foundation | Chaitanya Foundation | Annual Calendar | BRONZE |
| 1 | DIGITAL INITIATIVE | Radeus Advertising | Hindustan Unilever Ltd | Vim | Vim Snapdeal #epicmoment | GOLD |
| 2 | DIGITAL INITIATIVE | Kadhai Films | Opn Advtg. | Chennai Super Kings | #Superlocal Challenge | SILVER |
| 3 | DIGITAL INITIATIVE | Anand | Anand | Minimal Kollywood Posters | Superstars Minions | BRONZE |
| 1 | INTERNAL COMMUNICATION | Stark Commn. | Stark | Stark | Stark Unofficial Guide to Madvertising | GOLD |
| 2 | INTERNAL COMMUNICATION | Interface Commns | Chola Ms | Chola Ms | Road Safety - Seat Belt | SILVER |
| 3 | INTERNAL COMMUNICATION | TGW Advertising | Vodafone | Vodafone | Mighty Flier sales contest | BRONZE |
| 1 | INTEGRATED CAMPAIGN | Madison Communications | Godrej | Godrej Master Brand | E.T.C.H | GOLD |
| 2 | INTEGRATED CAMPAIGN | Madison Communications | Asian Paints | Asian Paints | Varna Maalai - Transforming TV serial homes into Asian paints colour store | SILVER |
| 3 | INTEGRATED CAMPAIGN | Vinisha Vision | Trac Media Pvt Ltd | Trac Media | Vendhar TV Campaign | BRONZE |
| 4 | INTEGRATED CAMPAIGN | RK Swamy BBDO | ITC Ltd., | Mangaldeep Agarbattis | India in Prayer | BRONZE |
| 1 | FILM CRAFT | RK Swamy BBDO | ITC | Mangaldeep Agarbattis | India In Prayer | GOLD |
| 2 | FILM CRAFT | Nirvana Films | StarSports | StarSports | ICC T20 World Cup | SILVER |
| 3 | FILM CRAFT | Stark Commn. | Kerala Institute of Tourism | Kerala Institute of Tourism & Travel Studies | Responsible Tourism Films | BRONZE |
| 4 | FILM CRAFT | Nirvana Films | StarSports | StarSports | Kanna Keep Calm | BRONZE |
| 1 | MEDIA INNOVATION | Madison Communications | Asian Paints | Asian Paints | Har Ghar Kuch Kehta Hai | GOLD |
| 2 | MEDIA INNOVATION | Radeus Advertising | Snapdeal | Snapdeal.Com | Big Boss styled by snapdeal.com | SILVER |
| 3 | MEDIA INNOVATION | Madison Communications | Asian Paints Tractor Emulsion | Asian Paints Tractor Emulsion | Varna Maalai - Transforming TV Serial Homes into Asian paints color stores | BRONZE |
| 4 | MEDIA INNOVATION | PHD India | Hindustan Unilever | Hindustan Unilever | Bollywood Buzz | BRONZE |
