Taapsee Pannu & Nivea India say #SkincarePeNoBreak

Nivea India has announced the launch of its new summer skincare innovation, the NIVEA Gel Body Lotion in a refreshing, with a TVC featuring actor and brand ambassador Taapsee Pannu. The campaign focuses on #SkincarePeNoBreak in the summers.

Conceptualised by Publicis One Touch, the latest commercial highlights the concerns women face with body lotions during summers leading to sticky and greasy-looking skin.

Speaking about the latest launch, Ajay Simha, Marketing Director, NIVEA India said, “Regarded as India’s No.1 Trusted Skin Care brand, NIVEA India has been championing consumer-centric product innovations for over 110 years. The category of Body Lotions is of key importance for us, and we encourage consumers to use body lotions during all seasons to keep their skin hydrated, healthy-looking, and soft. In summer, most women take a break from skincare because of the soaring heat and the stickiness caused by the increased humidity. This new range is a unique innovation that fuses together the fast absorption capabilities of a gel and moisturization aspects of a lotion, making them a go-to option for women in the sweltering heat of summer."

Speaking of the new TVC, Nikhil Kumar, Executive Vice President & Business Head, Publicis One Touch, added, “Keeping our skin hydrated and at the same time avoiding the stickiness caused due to the heat & humidity has always been tricky. However, NIVEA India has introduced a new range that promises all-day hydration with a non-sticky feel. Since we wanted to keep the film refreshing, relatable and fun, the TVC is fresh and conveys the importance of using a body lotion in summer whilst understanding the challenges one may face. Taapsee’s magnetic on-screen presence further enhances the messaging of the TVC and curates a relatable conversation for the women of today.”